Olympic sports

General Atlantic and XP Announce Strategic Minority Investment in Brazil-Based LiveMode

Retrieved on: 
Tuesday, April 23, 2024
Sports, General Sports, Finance, Consulting, Communications, Professional Services, Media, Data Analytics, Asset Management, Other Professional Services, Negotiation, International, Investment, Social media, UEFA, Sport, XP, Partnership, Brazilian Olympic Committee, Private equity, General Atlantic, Football, Casimiro, Olympic sports, Growth, World cup, Creative industries

General Atlantic, a leading global growth investor, announced today the firm has led a strategic minority investment in LiveMode (the “Company”), a leading company within the sports and media ecosystem in the Brazilian market.

Key Points: 
  • General Atlantic, a leading global growth investor, announced today the firm has led a strategic minority investment in LiveMode (the “Company”), a leading company within the sports and media ecosystem in the Brazilian market.
  • This investment also included the participation of XP Private Equity, the private equity fund of XP Inc.
  • The investment from General Atlantic and XP is expected to support LiveMode in strengthening its impact through long-term agreements with sports leagues, clubs, and federations across three critical domains: Football Leagues, Olympic Sports, and Emerging Sports.
  • Leo Lenz Cesar, partner at LiveMode, who will be leading the investment strategy and execution, commented, “Our partnership with General Atlantic and XP marks a significant milestone in our journey.

Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni

Retrieved on: 
Tuesday, August 22, 2023
Basketball, Donald, Partnership, University, University of Michigan, Magic, U-M, University of Michigan Athletic Hall of Honor, Hockey, Olympic sports, The Big House, NIL, Student, Sport, Exercise, Mental health, Athletics

NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON ) and the University of Michigan announce a partnership to support the fitness ambitions of Michigan students, alumni, and fans.

Key Points: 
  • NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON ) and the University of Michigan announce a partnership to support the fitness ambitions of Michigan students, alumni, and fans.
  • The partnership, which was negotiated by LEARFIELD – a media and technology services leader in intercollegiate athletics – and LEARFIELD's Michigan Sports Properties, will designate Peloton as the official Connected Fitness Partner of University of Michigan Athletics.
  • Peloton will support University of Michigan football, basketball, hockey, and Olympic Sports teams and fans with fitness instruction, co-branded content, and in-venue activations.
  • "We look forward to working with the leader in connected fitness to connect Peloton to Michigan students, alumni and fans."

PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date in Expanded Deal, Doubling Its Investment to HBCUs

Retrieved on: 
Tuesday, July 25, 2023
2021 SWAC Football Championship Game (December), Football, Partnership, Pepsi, Journal of Multilingual and Multicultural Development, Senior, Pepsi Zero Sugar, HBCU, Culture, Southwestern Athletic Conference, MTN, Brand, Historically black colleges and universities, Esports, University, PepsiCo, Olympic sports, Doritos, 2019 SWAC men's basketball tournament, School, Student, GM, Rockstar (drink), Tostitos, State Fair Classic, 2019 SWAC women's basketball tournament, Classic, SWAC, Conference, Sport, Soft drink, Basketball, Gatorade

PURCHASE, N.Y., July 25, 2023 /PRNewswire/ -- PepsiCo is expanding its relationship with the Southwestern Athletic Conference (SWAC), more than doubling its investment in the premiere HBCU conference as it enters a six-year title partnership as the first-ever exclusive beverage, sports performance product and salty snacks sponsor of SWAC Football, Basketball, Olympic Sports and eSports through 2029. 

Key Points: 
  • With eight brands engaged, the deal leverages the power of PepsiCo's diverse portfolio, mirroring the company's overall approach to professional sports partnerships in a continued show of support for HBCUs.
  • As part of the deal, PepsiCo will continue to amplify and support HBCUs with on-site mentorship and recruitment opportunities.
  • A portion of the yearly investment will go directly to SWAC schools to fund scholarships that open the door to greater economic opportunity for students.
  • The partnership will come to life later this year with a tour as the 2023-2024 season kicks off.

This Week in Sports News: 11 Stories You Need to See

Retrieved on: 
Friday, April 7, 2023
Citadel, Database, Technogym, Drink, Snack, Super Soccer Stars, Port of Los Angeles, Calendar, Port, Create, Related, U.S. Soccer Foundation, PepsiCo, Olympic sports, Athlete, Paralympic sports, SailGP, Paris, PR Newswire, Olympic Games, Football, News, Subject-matter expert, Geography, Sport, Publishing, Association football, Paralympic Games

NEW YORK, April 7, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the sports industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • "As it develops and changes, you realize you're impacting kids who never thought they would get involved with soccer."
  • The North American market features prominently in the expanded 2023-2024 calendar, hosting six of the planned 12 events.
  • Subject Matter Experts: Access ProfNet , a database of industry experts to connect with as sources or for quotes in your articles.
  • Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines , for media news roundups, writing tips, upcoming events, and more.

Technogym is Official Supporter to the Paris 2024 Olympic Games

Retrieved on: 
Monday, April 3, 2023
Heart, Exclusive, Partnership, IOC Athletes' Commission, Culture, Olympic sports, Athlete, Paralympic sports, Sport, Knowledge, Ecosystem, Health, Official, Entertainment, Technogym, Paralympic Games

PARIS, April 3, 2023 /PRNewswire/ -- Technogym is Official and Exclusive Supporter of the cardio, strength and functional training equipment for the athletic preparation of the participants who will compete in the Paris 2024 Olympic and Paralympic Games.

Key Points: 
  • PARIS, April 3, 2023 /PRNewswire/ -- Technogym is Official and Exclusive Supporter of the cardio, strength and functional training equipment for the athletic preparation of the participants who will compete in the Paris 2024 Olympic and Paralympic Games.
  • In Paris, Technogym will equip 29 training centers for the athletes to train prior to and during the Olympic Games.
  • Nerio Alessandri, President and Founder of Technogym said: "We are very proud to be Official and Exclusive Supporter of the Paris 2024 Olympic and Paralympic Games.
  • In addition to the partnership with the Paris 2024 Olympic and Paralympic Games, Technogym is globally recognized as the benchmark brand for elite sports training.

Technogym is Official Supporter to the Paris 2024 Olympic Games

Retrieved on: 
Monday, April 3, 2023
Heart, Exclusive, Partnership, IOC Athletes' Commission, Culture, Olympic sports, Athlete, Paralympic sports, Sport, Knowledge, Ecosystem, Health, Official, Entertainment, Technogym, Paralympic Games

PARIS, April 3, 2023 /PRNewswire/ -- Technogym is Official and Exclusive Supporter of the cardio, strength and functional training equipment for the athletic preparation of the participants who will compete in the Paris 2024 Olympic and Paralympic Games.

Key Points: 
  • PARIS, April 3, 2023 /PRNewswire/ -- Technogym is Official and Exclusive Supporter of the cardio, strength and functional training equipment for the athletic preparation of the participants who will compete in the Paris 2024 Olympic and Paralympic Games.
  • In Paris, Technogym will equip 29 training centers for the athletes to train prior to and during the Olympic Games.
  • Nerio Alessandri, President and Founder of Technogym said: "We are very proud to be Official and Exclusive Supporter of the Paris 2024 Olympic and Paralympic Games.
  • In addition to the partnership with the Paris 2024 Olympic and Paralympic Games, Technogym is globally recognized as the benchmark brand for elite sports training.

Belgium's Ingmar De Vos re-elected for third and final term as FEI President

Retrieved on: 
Sunday, November 13, 2022
Heart, International, Para-equestrian, Association, FEI, National Federation of Cypriots, Senate, WADA, IOC, Olympic sports, AZE, Assembly, Executive Committee, History, International Federation for Equestrian Sports, FEI World Equestrian Games, Para, Female, Commission, Leadership, Legal Affairs, De Vos, Sports governing body, Summer, Gender equality, Diversity, Male, Horse, RSA, Family, Trust, Belgian Senate Committee on Foreign Relations and Defence, Ethics, International Olympic Committee, Council, Drug, Tourism, Hunting, Uranium

CAPE TOWN, South Africa and LAUSANNE, Switzerland, Nov. 13, 2022 /PRNewswire/ --Belgium's Ingmar De Vos has been re-elected with an overwhelming majority by the Fdration Equestre Internationale (FEI) member National Federations to serve a third and final term as FEI President.

Key Points: 
  • CAPE TOWN, South Africa and LAUSANNE, Switzerland, Nov. 13, 2022 /PRNewswire/ --Belgium's Ingmar De Vos has been re-elected with an overwhelming majority by the Fdration Equestre Internationale (FEI) member National Federations to serve a third and final term as FEI President.
  • "I am deeply honoured to have your trust and confidence to lead the FEI for one more term," Ingmar De Vos said in his address to the annual equestrian Assembly.
  • "And the future is very much on my mind as I now embark on my final term in office.
  • After three years as FEI Secretary General, Ingmar De Vos was elected as FEI President in December 2014 at the FEI General Assembly in Baku, Azerbaijan.

Ben Sherman Introduces Team GB-Inspired Humanz™ NFTs

Retrieved on: 
Friday, February 4, 2022
Sherman, Growth, Oxford, Culture, Commerce, BOA, National Olympic Committee of Ukraine, British Olympic Association, Team, NFT, Athlete, Ben, Human, Dream, Twitter, Goal, IOC, Shopify, Collection, Team GB, Instagram, Partnership, Licensee, Health, Netball and the Olympic Movement, Olympic sports, Winter Olympic Games, Life, Senior, National, Lists of video games, History, Beijing Olympics, Olympic Charter, Hatmaking, Video game, Entertainment, Public relations, Humanz, Metaverse

LONDON, Feb. 4, 2022 /PRNewswire/ -- Extending the Ben Sherman and Team GB collaboration to outfit the official delegation of Team GB athletes, Ben Sherman re-imagines the iconic line as wearables for the Metaverse. Through a partnership with Tokns Commerce and Humanz, Ben Sherman offers an exclusive opportunity for Team GB fans to own the first custom-designed Humanz NFTs.

Key Points: 
  • LONDON, Feb. 4, 2022 /PRNewswire/ -- Extending the Ben ShermanandTeam GBcollaboration to outfit the official delegation of Team GB athletes, Ben Sherman re-imagines the iconic line as wearables for the Metaverse.Through a partnership with Tokns Commerce and Humanz, Ben Sherman offers an exclusive opportunity for Team GB fans to own the first custom-designed Humanz NFTs.
  • Tim Reid, Senior Vice President, for Ben Sherman, commented, "We are thrilled to extend our support of Team GB beyond the Beijing 2022 Games and into the Metaverse.
  • British Olympic Association Commercial Director Tim Ellertonsaid:"We are veryexcited to partner with Ben Sherman to make creative collectibles available to Team GB fans first.
  • A global lifestyle brand, Ben Sherman and the original Oxford shirt still remain a modern icon; there is simply nothing quite like an original Ben Sherman shirt.

Team GB Launches Gold Lion Club for fans in the Metaverse - Offers New NFTs and Gold Lion Tokns™ that unlock exclusive experiences

Retrieved on: 
Thursday, February 3, 2022
Growth, CEO, BOA, Gold, GB, Team, NFT, Athlete, Tokyo Game Show, Sport, Human, Licensee, Dream, Twitter, Goal, IOC, Shopify, Collection, Team GB, Printing, Instagram, Partnership, Health, Silver, Blockchain, Netball and the Olympic Movement, Olympic sports, Winter Olympic Games, National, Non-fungible token, Lists of video games, Opening ceremony, Tokyo, British Olympic Association, United Kingdom, Olympic Charter, Sintering, Cryptocurrency, Public relations, Uranium, Metaverse

LONDON, Feb. 3, 2022 /PRNewswire/ -- As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme. Team GB was the first-ever Olympic team to launch an official non-fungible token (NFT) collection in the run-up to the Tokyo Games last summer, and now extends that programme to include a limited amount of 'fan tokens' that unlock access to the Gold Lion Club community, fun features, and exclusive experiences which will be the envy of all fans. New benefits and experiences will be offered throughout 2022, exclusively available to holders of Gold Lion Tokns, including access to signed merchandise, athlete experiences, and eventually an immersive clubhouse in the Metaverse.  

Key Points: 
  • LONDON, Feb. 3, 2022 /PRNewswire/ -- As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme.
  • First-ever Olympic team to create NFTs, now first to create a fan token with unique utilities throughout 2022", says Jamie Tedford, CEO of Tokns.
  • "We are proud to be the Official Supplier and Licensee of Team GB NFTs, and are excited to see fans unlock rare experiences, official merchandise and other owner benefits with their Gold Lion Tokn."
  • Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians.

Team GB Launches Gold Lion Club for fans in the Metaverse - Offers New NFTs and Gold Lion Tokns™ that unlock exclusive experiences

Retrieved on: 
Thursday, February 3, 2022
Growth, CEO, BOA, Gold, Team, NFT, Athlete, Tokyo Game Show, Sport, Human, Licensee, Dream, Twitter, Goal, IOC, Shopify, Collection, Team GB, Printing, Instagram, Partnership, Health, Silver, Blockchain, Netball and the Olympic Movement, Olympic sports, Winter Olympic Games, National, Non-fungible token, Lists of video games, Opening ceremony, Tokyo, British Olympic Association, United Kingdom, Olympic Charter, Cryptocurrency, Public relations, Uranium, Metaverse

The gold lion tokn is just one of the many exciting concepts in the pipeline."

Key Points: 
  • The gold lion tokn is just one of the many exciting concepts in the pipeline."
  • First-ever Olympic team to create NFTs, now first to create a fan token with unique utilities throughout 2022", says Jamie Tedford, CEO of Tokns.
  • "We are proud to be the Official Supplier and Licensee of Team GB NFTs, and are excited to see fans unlock rare experiences, official merchandise and other owner benefits with their Gold Lion Tokn."
  • Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians.