Los Angeles Rams and ARound Introduce the Next Generation of Stadium Augmented Reality, Sponsored by SoFi
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Monday, December 5, 2022
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LOS ANGELES and NEW YORK, Dec. 5, 2022 /PRNewswire/ -- The Los Angeles Rams are introducing a new fan-focused technology experience at the stadium and at home. Debuting at yesterday's game, fans at SoFi Stadium were the first to experience shared augmented reality (AR) in an NFL game with the launch of ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world AR experiences, sponsored by SoFi, digital personal finance company and SoFi Stadium naming rights partner. First launched in August with the Minnesota Twins, ARound expanded its platform to include in-venue broadcast integration as well as an at-home AR experience.
Key Points:
- On Sunday, fans at SoFi Stadium were the first to experience 'shared AR' in an NFL game with the Rams' launch of ARound.
- "This experience is a continuation of the game-changing ways we've partnered with SoFi at SoFi Stadium and across Los Angeles to elevate the fan experience on gamedays and beyond."
- "We are proud to sponsor ARound's first-of-its-kind technology for Los Angeles Rams fans at the iconic SoFi Stadium to make their experience even more spectacular."
- SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.