DODS

LMC Announces 2024 Executive Board

Retrieved on: 
Thursday, March 7, 2024

Scripps Co.; re-appointed Rafael Cores, Impremedia; and newly elected Nick Ames, McClatchy, and Carolynn Buser, OnMilwaukee, to its executive board.

Key Points: 
  • Scripps Co.; re-appointed Rafael Cores, Impremedia; and newly elected Nick Ames, McClatchy, and Carolynn Buser, OnMilwaukee, to its executive board.
  • The LMC executive board is composed of nine elected and three board-appointed members with digital expertise from a diverse mix of local media companies.
  • "We are pleased to welcome Nick and Carolynn as new board members, and for continued engagement from Tom, Rafael and the rest of our board," said Fran Wills, CEO of the LMC.
  • First-time LMC board member Carolynn Buser is the chief operating officer at OnMilwaukee.com and LiFT Digital based in Milwaukee, Wisconsin.

Local Media Outlets Report Digital Ad Revenue Trending Up, LMC Survey Finds

Retrieved on: 
Thursday, January 25, 2024

NEW YORK, Jan. 25, 2024 /PRNewswire/ -- The Local Media Consortium today announced the findings from its Local Media Industry Insights Survey 2023, which asked local media industry professionals about the year-over-year state of the industry and outlook for 2024.

Key Points: 
  • Nearly half of the local media respondents (49%) reported digital advertising revenue was up in 2023 versus the previous year, with 21% saying it was flat and 19% reporting a decrease in digital ad revenue.
  • Looking ahead to 2024, a majority (79%) of local media industry professionals anticipate an increase in overall digital revenue, while only 3% expect a decrease in digital revenue next year.
  • "It's encouraging to see that local media professionals have such a positive outlook for their digital business, despite many challenges navigating the ever-changing digital landscape," said Fran Wills, CEO of the LMC.
  • To address this need, the LMC launched its Digital On Demand Services (DODS) program to provide local media companies with broader, lower cost access to technical resources.

Local Media Consortium Releases 2023 Member Economic Impact Report

Retrieved on: 
Tuesday, July 25, 2023

NEW YORK, July 25, 2023 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced the release of its third annual member economic impact report, which quantifies how its strength-in-numbers business model helps local newspapers, broadcasters and online outlets maximize cost savings and increase revenue through strategic partnerships with digital platforms and service providers.

Key Points: 
  • The report finds year-over-year gains in each of the economic impact report metrics, including a $1 million increase in cumulative revenue and cost savings, and a 17% increase in member engagements with the LMC's now 32 partners .
  • "The Local Media Consortium continues to take an active leadership role to help local media providers stay nimble as they navigate challenges in the ever-changing digital news and advertising space," said Fran Wills, CEO of the LMC.
  • "This annual economic impact report enables us to analyze which programs best help our members and partners.
  • The LMC's member economic impact report finds that in 2022 ad serving with Google Ad Manager delivered the highest expense savings and significant programmatic advertising growth for members.

Local Media Consortium and Google Launch Digital On Demand Services to Accelerate Digital Growth

Retrieved on: 
Tuesday, December 6, 2022

NEW YORK, Dec. 6, 2022 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced the launch of its Digital On Demand Services (DODS) program to provide local media companies with broader, lower cost access to strategic consultants, developers and technical resources to help accelerate digital growth.

Key Points: 
  • Shared Services Benefit Local Media Companies with Broader, Lower Cost Access to Digital Strategic Consultants, Developers and Technical Resources
    NEW YORK, Dec. 6, 2022 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced the launch of its Digital On Demand Services (DODS) program to provide local media companies with broader, lower cost access to strategic consultants, developers and technical resources to help accelerate digital growth.
  • With support from the Google News Initiative (GNI) and guidance from the LMC's Community Committee collaboration, the shared services program provides local media companies with access to digital transformation resources often unaffordable and unattainable for local media, particularly smaller community publishers and independently owned news outlets.
  • "Many local media companies simply don't have the resources to accelerate their digital business," said Fran Wills, CEO, Local Media Consortium.
  • In addition, the LMC has over 30 digital partners that provide a broad array of digital tools and services to optimize a publisher's digital business.