Royal Unveils Brand Refresh With New Packaging Design and Product Innovations at Expo West
CYPRESS, Calif., March 12, 2024 /PRNewswire/ -- Royal®, recognized as the #1 brand of Authentic Basmati and Sona Masoori rice in America, will unveil its brand refresh at this year's Natural Products Expo West Show (Booth #1496 in Hall B). Royal invites Expo West attendees to stop by the Royal booth from March 14 - March 16 to get an exclusive look at the brand's refresh with new packaging, sample Royal's new product innovations, and have access to experience an immersive rice art showcase with the new Royal logo from viral rice artist, Alissa Teo.Royal's new brand refresh, which will officially be rolled out in the coming months, aims to deliver authentic Indian ingredients and food that inspires, connects and sustains people and the planet. Through this pivotal transformation, Royal aspires to be the brand of choice for authentic Indian cuisine allowing consumers to create and share the most delicious and memorable meals with their families.
- CYPRESS, Calif., March 12, 2024 /PRNewswire/ -- Royal ®, recognized as the #1 brand of Authentic Basmati and Sona Masoori rice in America, will unveil its brand refresh at this year's Natural Products Expo West Show (Booth #1496 in Hall B).
- Royal invites Expo West attendees to stop by the Royal booth from March 14 - March 16 to get an exclusive look at the brand's refresh with new packaging, sample Royal's new product innovations, and have access to experience an immersive rice art showcase with the new Royal logo from viral rice artist, Alissa Teo .
- "As Royal sets the stage for growth as America's #1 Basmati Brand in America, we are thrilled to unveil our brand refresh and new packaging at this year's Expo West at booth #1496," said Abhinav Arora, President of LT Foods Americas, the renowned global culinary enterprise behind Royal®.
- To book a booth appointment and sample Royal's latest product innovations from Thursday to Saturday, contact [email protected] .