New B2B Marketing Survey Reveals Insights for Improving Technology Business Performance
ATLANTA, Oct. 6, 2023 /PRNewswire-PRWeb/ -- Today, Alloy, the leading Precision Storytelling & Experiences Agency for Imaginative Tech Brands, unveiled its annual tech industry marketing data report, entitled Marketing: An Organization's Insight Hub. The firm's industry-leading original research indicates that tech companies rely on marketing data to guide funnel optimization and user experience. As a result, almost half of tech brands in the study have been able to improve internal processes and outcomes thanks to marketing insights.
- As a result, almost half of tech brands in the study have been able to improve internal processes and outcomes thanks to marketing insights.
- "We surveyed over 100 global B2B tech professionals with revenue responsibility, and the sum of their insights was clear.
- Among its findings, the data reports that 62% of the survey respondents said they and/or their companies have made business decisions based on insights derived from marketing performance in the past year.
- To see how and why marketing data and insights should be used to drive business performance, download the full report at http://www.alloycrew.com/resources/marketing-data-insights .