Dukha people

Where Do Santa's Reindeer Live? Unitel Launches Its Heartwarming Campaign

Retrieved on: 
Wednesday, December 28, 2022

ULAANBAATAR CITY, Mongolia, Dec. 28, 2022 /PRNewswire-PRWeb/ -- More so than any other time of the year, the holidays bring people together. Just in time for the holidays and the season of connection, Mongolian telecommunications provider Unitel has released Shine On, a touching advertising campaign that encourages everyone to pick up the phone and connect with loved ones in the near year.

Key Points: 
  • The Shine On video features the Tsaatan, a nomadic tribe in Mongolia known as reindeer herders.
  • In the video, a young Tsaatan boy befriends a magical young reindeer.
  • In the Shine On campaign, the Unitel team wanted to create a heartwarming moment while showcasing how the company helps family and friends connect, even those like the Tsaatan in remote regions of the country.
  • As part of the Shine On campaign, Unitel is also spreading holiday cheer on the ground across Mongolia.