VELAN STUDIOS


Associated tags: Mattel, Hot Wheels, Video game, PlayStation Store, Digital, Velan Studios, PlayStation 5, MAT, Gold, App Store (iOS/iPadOS), Electronic Games, GameStop, App store, Chameleon, Twin, PlayStation 4, Rift, Specialty, Men, Retail

Velan Studios and Mattel Release Hot Wheels®: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation

Retrieved on: 
Friday, March 31, 2023

Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5.

Key Points: 
  • Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5.
  • Leveraging Velan Studio’s patented RC mixed reality technology, Hot Wheels: Rift Rally offers an all-new kind of Hot Wheels® experience that blends the real world with over-the-top digital environments to transform players’ homes into high-speed raceways.
  • “Velan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rally they’ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way,” said Mike DeLaet, Global Head of Digital Gaming, Mattel.
  • “At Velan Studios, we pride ourselves on our ability to create ground-breaking game experiences through new forms of play,” said Karthik Bala, CEO, Velan Studios.

Velan Studios and Mattel Reveal Hot Wheels™: Rift Rally, a Mixed Reality Racing Experience Coming to iOS and PlayStation on March 14

Retrieved on: 
Tuesday, February 7, 2023

Velan Studios and Mattel, Inc. (NASDAQ: MAT) today announced Hot Wheels: Rift Rally, a new mixed reality racing experience coming to the App Store for iOS, PlayStation 4 and PlayStation 5 on March 14, 2023.

Key Points: 
  • Velan Studios and Mattel, Inc. (NASDAQ: MAT) today announced Hot Wheels: Rift Rally, a new mixed reality racing experience coming to the App Store for iOS, PlayStation 4 and PlayStation 5 on March 14, 2023.
  • Hot Wheels: Rift Rally combines the thrill of a AAA racing game with Velan’s patented RC mixed reality tech for a unique new Hot Wheels® experience that blends the real world with over-the-top digital environments.
  • “Our mission at Velan has always been to create breakthrough games that feel magical to players,” said Karthik Bala, CEO, Velan Studios.
  • Hot Wheels: Rift Rally will launch on the App Store for iOS and PlayStation Store on March 14, 2023.