Velan Studios and Mattel Release Hot Wheels®: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation
Retrieved on:
Friday, March 31, 2023
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Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5.
Key Points:
- Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5.
- Leveraging Velan Studio’s patented RC mixed reality technology, Hot Wheels: Rift Rally offers an all-new kind of Hot Wheels® experience that blends the real world with over-the-top digital environments to transform players’ homes into high-speed raceways.
- “Velan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rally they’ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way,” said Mike DeLaet, Global Head of Digital Gaming, Mattel.
- “At Velan Studios, we pride ourselves on our ability to create ground-breaking game experiences through new forms of play,” said Karthik Bala, CEO, Velan Studios.