Caribou Coffee Enters Long-Term Strategic CPG License Agreement with JDE Peet's
MINNEAPOLIS, Jan. 18, 2024 /PRNewswire/ -- Caribou Coffee, a global premium coffeehouse, today announced an agreement to license its brand in the consumer packaged goods and foodservice channels to JDE Peet's in a transaction valued at $260M. The transaction also includes the transfer of Caribou Coffee's roasting operations in Minnesota and its office coffee and foodservice contracts. The mutually beneficial transaction enables Caribou Coffee to focus on its core popular retail coffeehouse business while providing JDE Peet's a strong platform to expand its premium coffee portfolio in North America. The transaction is expected to close in the first quarter of 2024, subject to customary closing conditions.
- The transaction also includes the transfer of Caribou Coffee's roasting operations in Minnesota and its office coffee and foodservice contracts.
- The mutually beneficial transaction enables Caribou Coffee to focus on its core popular retail coffeehouse business while providing JDE Peet's a strong platform to expand its premium coffee portfolio in North America.
- Under the licensing agreement, JDE Peet's will manufacture, market and sell Caribou Coffee's consumer packaged goods and foodservice coffee products outside of its coffeehouses.
- Over the coming months, senior leaders from JDE Peet's and Caribou Coffee will work together to ensure a smooth transition of Caribou Coffee's commercial coffee business and roastery assets.