Zacapa Rum and Baccarat Celebrate the Joy of Broadway, Craft, and Community as Official Partners of the 76th Annual Tony Awards®
Retrieved on:
Wednesday, May 24, 2023
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NEW YORK, May 24, 2023 /PRNewswire/ -- Today Zacapa Rum - the ultra-premium Guatemalan rum steeped in craft and heritage - and Baccarat - renowned French luxury house and symbol of art de vivre - are pleased to announce their partnership of the 76th Annual Tony Awards. Together, Zacapa Rum and Baccarat will raise a toast to the artistry of Broadway, champion community, and bring elevated moments of joy and celebration to Tony Award nominees, presenters, and spirits enthusiasts with an exclusive series of first-ever cocktail experiences at the awards ceremony and beyond.
Key Points:
- To celebrate the occasion, Zacapa Rum and Baccarat - with their shared emphasis on joy, craft, and celebration - will create an evening centered around the timeless craft of stage acting and the community-driven spirit of Broadway.
- A VIP experience - named Zacapa XO x Baccarat Speakeasy - will offer an evening like no other.
- "Community is the lifeforce of Zacapa Rum and as a brand we're focused on uplifting those who make our product possible," says Sam Salameh, Vice President Breakout Growth Brands, Diageo.
- In addition to the Zacapa XO x Baccarat speakeasy that is exclusive to Tony Awards VIP guests, Zacapa Rum will have a presence at the official Tony Awards after party, complete with three additional Zacapa No.