Superellipse

SUSTAINABLE INNERWEAR BRAND 'KNICKEY' ANNOUNCES NEW BRAND IDENTITY 'SUBSET' AND AN EXPANDED OFFERING

Retrieved on: 
Thursday, October 19, 2023
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NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Knickey, the organic-cotton basics brand, has embarked on a new chapter with a rebranding initiative. Now known as Subset, the brand transformation marks a milestone of growth and dedication to its customers by expanding into new product categories and further extended sizing.

Key Points: 
  • NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Knickey, the organic-cotton basics brand, has embarked on a new chapter with a rebranding initiative.
  • The intimates company launched in 2018 with the best-fitting basics made from certified organic cotton.
  • Now, Subset is a brand evolution that builds upon the company's foundation and core values with an expanded offering of essential innerwear designed for living everyday, better.
  • The new identity carries on the brand's mission to make organic cotton the daily default by providing customers with the integral foundations of a well-rounded wardrobe.

&OR Collective Launches with a Bold Vision for Responsible, Luxury Knitwear

Retrieved on: 
Thursday, July 13, 2023
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Developed by a dynamic female-led team from Montreal and Toronto, the brand showcases a meticulously curated collection of best-in-class women's and men's knitwear staples.

Key Points: 
  • Developed by a dynamic female-led team from Montreal and Toronto, the brand showcases a meticulously curated collection of best-in-class women's and men's knitwear staples.
  • &OR combines industry best practices, manufacturing innovation and a thoughtful approach to design in order to provide a next generation apparel company.
  • With collections that will expand thoughtfully over time, &OR is focused on sustained evolution of styles over ephemeral trends.
  • "Fashion is a notoriously damaging industry for the environment," stated Kristen King, Co-CEO of &OR Collective.