Capital Execution

Tracer Closes $18.1M Oversubscribed Series A Funding, Names John Sheehy to Board

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Thursday, August 10, 2023
Titan, Lead, Advertising, Rich Kleiman, Lead management, Monk, Association of National Advertisers, Marketing, Headspace, BDMI, Starcom, Welch, Publication, Sheehy, Leo Burnett, Sanofi, Global Brands Group, Capital Execution, Cryptocurrency, Tracer, Venture, Bertelsmann

NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Tracer, the leading data intelligence platform, announced today the completion of an oversubscribed Series A fundraise co-led by NewRoad Capital Partners, Progress Ventures, and BDMI, part of Bertelsmann's corporate venture arm Bertelsmann Investments. S4S Ventures and Arbour Way Investors also participated in the series. The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.

Key Points: 
  • The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.
  • With more than three decades of marketing and consulting experience, Sheehy will provide valuable guidance to the fast-growing company.
  • This oversubscribed round is a testament to the value we've proven our platform can deliver, and we look forward to working with John [Sheehy], our Board, and the industry giants who have joined as investors to catapult Tracer forward."
  • Tracer was also honored in 2022 for its work with Sanofi by the Association of National Advertisers' Genius Award for Marketing Analytics Storytelling.