COMMEMORATING NYC AS BIRTHPLACE OF HIP HOP, OUTFRONT MEDIA CELEBRATES GENRE'S 50TH ANNIVERSARY WITH MUSIC AND VIDEO CONTENT IN TRANSIT SYSTEM ACROSS THE CITY
Retrieved on:
Thursday, August 17, 2023
NEW YORK, Aug. 17, 2023 /PRNewswire/ -- Hip Hop was born at a party in The Bronx 50 years ago. Now, the subway in The Bronx and all five New York boroughs will be treated to an anniversary celebration for the musical revolution that shook the world. Talk about full circle!
Key Points:
- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is commemorating the birth of this cultural phenomenon on digital displays throughout the NYC subway system.
- Creative for the campaign themed "This is What Hip Hop Sounds Like" was produced by the company's in-house creative boutique OUTFRONT Studios.
- Hip Hop video memories were shared via Moments by OUTFRONT , our award-winning content platform.
- OUTFRONT Media chose to run the campaign in the subway system as it has set the stage for much of Hip Hop's cultural influence either through song lyrics or video content.