OUTFRONT

OUTFRONT Media Continues to Push Digitization of OOH Forward with Significant Expansion of Programmatic Transit Advertising in NYC

Retrieved on: 
Tuesday, March 19, 2024
Digital marketing, Ability, National Basketball Association, DSP, Face, Digital, The Trade Desk, Talon, MTA, Marketing, Outfront Media, NBA scoring leaders, OOH, OUTFRONT, DOOH, NBA, Metro-North Railroad, Tunnel

NEW YORK, March 19, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City's MTA system, which will cover nearly all of the MTA's subway stations – with the potential to reach more than four million daily trips from New Yorkers and tourists – along with commuter rail stations in the surrounding areas.

Key Points: 
  • In 2023, OUTFRONT conducted a successful pilot launch of programmatic capabilities on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA subway entrances and exits.
  • With this rollout, advertisers will also be able to programmatically access thousands of Liveboards inside stations.
  • "OUTFRONT was able to make it a seamless process within our DSP and to provide clear value for our media investment."
  • To learn more about how brands can benefit from OUTFRONT's programmatic transit advertising network, watch this video .

OUTFRONT Celebrates Women's History Month with Ad Age Partnership and Special MOMENTS Series

Retrieved on: 
Tuesday, March 5, 2024
Black History Month, Collection, Women's History Month, OUTFRONT, Marketing, MIA, Museum of Modern Art, BART, Invention, Culture, Leading Women, Learning, History, PureWow, Mirage, MTA, Creativity, OOH, QR, Artsy (website), Partnership, Nightclub

With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to shine a spotlight on the contributions of women throughout history and in contemporary society.

Key Points: 
  • With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to shine a spotlight on the contributions of women throughout history and in contemporary society.
  • Building upon its Black History Month partnership, OUTFRONT is again teaming up with Ad Age to celebrate Women's History Month.
  • In addition, this month, Moments by OUTFRONT, OUTFRONT's content and publisher platform, celebrates Women's History Month with curated content now visible on OUTFRONT's transit media, reaching millions of commuters daily.
  • "After two successful years working with Ad Age on Black History Month initiatives, I am thrilled to extend our partnership into Women's History Month," said Liz Rave, Vice President, Marketing at OUTFRONT.

OUTFRONT Media Celebrates Black History Month with Inspiring OOH Campaigns, Ad Age Partnership, and Community Collaborations

Retrieved on: 
Monday, February 5, 2024
BART, Partnership, Essay, MIA, Black, Male, Marketing, Philadelphia Museum of Art, History, Outfront Media, Fufu, OOH, African Americans, Dream, MTA, Organization, Museum of Modern Art, Black History Month, Color of Change, Ad Age, Beauty, Moment, OUTFRONT, National Historic Landmark, Education, Student, Change, Artsy (website), Black history

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is proud to announce its extensive plans for Black History Month.

Key Points: 
  • NEW YORK, Feb. 5, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is proud to announce its extensive plans for Black History Month.
  • This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.
  • For the second consecutive year, OUTFRONT is partnering with Ad Age for its annual Black History Month feature celebrating Black creative excellence, which debuted on February 1.
  • 'Moments in Culture' celebrates Black History Month with the series Visions of Black Masculinity.

OUTFRONT Media to Divest its Canadian Business to Bell Media

Retrieved on: 
Monday, October 23, 2023
Astral, Male, Sport, Sale, NYSE, Outfront Media, BCE, Senior, LLP, Bell Media, Cravath, Swaine & Moore, Solomon Partners, TSX, OUTFRONT, Blake, Cassels & Graydon

NEW YORK and TORONTO, Oct. 23, 2023 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced today that they have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE).

Key Points: 
  • NEW YORK and TORONTO, Oct. 23, 2023 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced today that they have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE).
  • As of December 31, 2022, OUTFRONT Media's Canadian business operated 9,325 total displays in the country and generated revenues of U.S. $91.9 million during that year.
  • While we will miss our Canadian colleagues, we know the business we have built together will be in excellent hands with Bell Media."
  • National Bank Financial Inc. is acting as financial advisor to Bell Media and Blake, Cassels & Graydon LLP is acting as legal advisor.

COMMEMORATING NYC AS BIRTHPLACE OF HIP HOP, OUTFRONT MEDIA CELEBRATES GENRE'S 50TH ANNIVERSARY WITH MUSIC AND VIDEO CONTENT IN TRANSIT SYSTEM ACROSS THE CITY

Retrieved on: 
Thursday, August 17, 2023
OUTFRONT, What a Life (EP), Music, Hip hop (culture), Hip hop music, OOH, QR, Outfront Media, NYSE, Nightclub, The Bronx

NEW YORK, Aug. 17, 2023 /PRNewswire/ -- Hip Hop was born at a party in The Bronx 50 years ago. Now, the subway in The Bronx and all five New York boroughs will be treated to an anniversary celebration for the musical revolution that shook the world. Talk about full circle!

Key Points: 
  • OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is commemorating the birth of this cultural phenomenon on digital displays throughout the NYC subway system.
  • Creative for the campaign themed "This is What Hip Hop Sounds Like" was produced by the company's in-house creative boutique OUTFRONT Studios.
  • Hip Hop video memories were shared via Moments by OUTFRONT , our award-winning content platform.
  • OUTFRONT Media chose to run the campaign in the subway system as it has set the stage for much of Hip Hop's cultural influence either through song lyrics or video content.

OUTFRONT Media Wins Gold & Bronze Lion in Cannes

Retrieved on: 
Tuesday, July 11, 2023
Metaverse, Bronze Lion, Music, Cannes Lions International Festival of Creativity, Partnership, Gold–silver–bronze command structure, Cracker Island (album), XLAB d.o.o, Ipsos, Lion, OUTFRONT, Outfront Media, Augmented reality, Creativity, Digital, Gold Lion, OOH, Gold, Times Square, Entertainment, Gorillaz, NYSE, AR, Film industry

OUTFRONT XLabs is OUTFRONT's interdisciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media.

Key Points: 
  • OUTFRONT XLabs is OUTFRONT's interdisciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media.
  • Said Shackelford, "To win Gold and Bronze at Cannes Lions is such an amazing moment for the entire XLabs team.
  • OUTFRONT XLabs and OUTFRONT STUDIOS combine to provide OUTFRONT with formidable creative firepower within the industry and beyond.
  • The OUTFRONT STUDIOS and XLabs teams are the recipient of over 175 combined creative awards, including the prestigious Gold and Bronze Cannes Lion.

Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth

Retrieved on: 
Tuesday, July 11, 2023
Advertising, Partnership, SSP, Marketing, DSP, OUTFRONT, Airport, CTV, DOOH, Ridesharing, Haney Place Exchange, Basis Technology, OOH, Running, Friction, IAB, Volta, Clear Channel Outdoor, Ecosystem, Video game, Online shopping, Sales

Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.

Key Points: 
  • Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.
  • Representatives from Basis Technologies and Place Exchange took part in the development of the latest OpenRTB specification.
  • Place Exchange enables planning, targeting, activation and measurement of DOOH media in Basis.
  • “Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” said Dave Etherington, Chief Commercial Officer, Place Exchange.

OUTFRONT Celebrates PRIDE Month with '15 Seconds of Fabulous' OOH Campaign

Retrieved on: 
Monday, June 12, 2023
Museum of Modern Art, Pride Month, PRIDE, LGBTQ, Culture, OUTFRONT, Rainbow flag, NYSE, OOH, U.S.–Afghanistan Strategic Partnership Agreement, Internet, Collection, Corporation, Times Square, GLAAD, City, OUT, Nightclub, Pride

NEW YORK, June 12, 2023 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT), one of the largest out-of-home media companies in the U.S., is celebrating PRIDE Month in June by partnering with Gay & Lesbian Alliance Against Defamation ("GLAAD") for a special OOH campaign entitled "15 Seconds of Fabulous." Throughout the month of June, select OUTFRONT billboards and transit will be displaying messages of celebration and support to and from the LGBTQ+ community and their allies. The campaign will run nationally for the month of June, plus in select cities as one-hour blocks on assets in close proximity to Pride festivals and parades.

Key Points: 
  • Throughout the month of June, select OUTFRONT billboards and transit will be displaying messages of celebration and support to and from the LGBTQ+ community and their allies.
  • The campaign will run nationally for the month of June, plus in select cities as one-hour blocks on assets in close proximity to Pride festivals and parades.
  • The design for the campaign was created by an internal team of artists from OUT at OUTFRONT Employee Resource Group.
  • OUTFRONT is committed to OOH that empowers and celebrates communities, and the "15 Seconds of Fabulous" campaign is just one way the media company is celebrating PRIDE.

OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Retrieved on: 
Wednesday, March 29, 2023
Prize, Advertising, Culture, OUTFRONT, Amazon, HVAC, OOH, Lamar, Out of Home Advertising Association of America, Baeksang Arts Award Grand Prize – Television, Happiness, Growth, City, Lamar Advertising Company, Health, Conference

WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses.

Key Points: 
  • WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week.
  • Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses.
  • The Local Case Study Awards are proof that OOH is consistently being used as a strategic media element, and this year's highly competitive contest generated over 90 entries.
  • The 2023 contest winners, representing a broad array of product categories, all incorporated data to strategically plan and analyze the effectiveness of their clients' OOH campaigns.

OUTFRONT Media Joins Business, Civic and Labor Communities to Launch 'WE ♥ NYC' Campaign

Retrieved on: 
Monday, March 20, 2023
The Broadway League, Department of Economic Development, New York (state), Partnership, Inside Broadway, Overalls, OUTFRONT, Outfront Media, OOH, New Yorker, Partnership for New York City, Economic development, Times Square, Growth, News, NYSE, Financial services

NEW YORK, March 20, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) shows its support for its home city through the Partnership for New York City's new "We ♥ NYC " citywide civic action campaign. Geared to inspiring New York City's post-pandemic resurgence, the campaign is showcasing the city's strengths and looking to mobilize New Yorkers in all communities to help ensure that New York remains the greatest city in the world.

Key Points: 
  • NEW YORK, March 20, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) shows its support for its home city through the Partnership for New York City's new "We ♥ NYC " citywide civic action campaign.
  • In addition to transit media, OUTFRONT supported the press conference with OUTFRONT PRIME inventory in Times Square creating the backdrop of the event.
  • This media will run for the duration of the campaign along with billboards across the greater NYC area, plus expected amplification through social channels.
  • "OUTFRONT is extremely proud to support the Partnership for New York City to share 'We ♥ NYC,'" said Phil Stimpson, East Region EVP at OUTFRONT Media.