What will putting the interests of Qantas ahead of Qatar Airways cost? $1 billion per year and a new wave of protectionism of legacy carriers
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Friday, September 1, 2023
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For more than 15 years I’ve had the privilege to research and teach airline strategy in the context of global aviation bilateral air service agreements.
Key Points:
- For more than 15 years I’ve had the privilege to research and teach airline strategy in the context of global aviation bilateral air service agreements.
- These agreements are essentially trade deals between the 193 governments that are signatories to the 1944 Chicago Convention on Civil Aviation.
- Australia has traditionally tried to deregulate international aviation, to make air travel easier for both Australians and visitors.
$1 billion per year in economic damage
- By my conservative estimate, the decision will cost Australia’s economy about $1 billion per year in lost income from tourism, business travel and freight.
- By my conservative estimate, the decision will cost Australia’s economy about $1 billion per year in lost income from tourism, VRF (visiting friends and relatives) as well as business travel and freight.
- Qantas announced last week it would add 250,000 seats to its international network, but not a single one was on flights to Europe.
Extra costs in reputational damage
- When COVID hit in 2020 and airlines including Qantas grounded their fleets, Qatar Airways temporarily became Australia’s “de facto international airline”, getting Australians home who might otherwise have been stranded.
- During the pandemic, some Qatar flights arrived in Australia with just 20 seats filled.
The weak case for offering Qantas protection
- There might be a case for offering Qantas protection if it was at risk of needing a taxpayer-funded bailout to stay afloat.
- But Qantas has returned to profit – a record A$2.5 billion profit in the year to June, after doubling its revenue.
- But for years (including after last week’s profit announcement) Qantas has been returning capital to its shareholders by share buy-backs instead of using it to buy planes.
Is there something we don’t know about?
- It is important to recognise that these are trade agreements of considerable magnitude and that decisions taken by Australia invite retaliation.
- As I keep telling my students, these seemingly-boring bilateral air service agreements can have big consequences if mishandled.