Queen Elizabeth II Court

MIELLE LAUNCHES FIRST AD CAMPAIGN 'FROM ONE QUEEN TO ANOTHER,' DISMANTLING BEAUTY SECRET 'GATEKEEPING,' AND FORGING SISTERHOOD THROUGH AWARD-WINNING TEXTURED HAIR PRODUCTS

Retrieved on: 
Thursday, September 14, 2023
Honey, WNBA, Hair, Queen Elizabeth II Court, Homecoming, Collection, Howard University, Type 4, Friends, Woman, Kohl (cosmetics), Gatekeeper, Target, Beauty, Walmart, Conditioner, Sport, Entrepreneurship, Amanda Gorman, Partnership, Family, Empowerment, Fela Kuti, Athlete

MERRILLVILLE, Ind., Sept. 14, 2023 /PRNewswire/ -- In a nod to the power of a good hair product referral and who really is the IT girl when it comes to having the best-kept beauty secrets, Mielle, an award-winning textured hair care brand, launches the brand's first-ever ad campaign, "From One Queen to Another." The campaign features CEO and Founder Monique Rodriguez – as Queen of the Textured Haircare Category – and women's basketball champion, Angel Reese – as Queen of the Court. From today's launch through 2024, the campaign will celebrate and inspire queens to step into their greatness with a presence at key cultural events, on-site activations, and panels, while spotlighting the award-winning Mielle Pomegranate & Honey collection.

Key Points: 
  • The campaign features CEO and Founder Monique Rodriguez – as Queen of the Textured Haircare Category – and women's basketball champion, Angel Reese – as Queen of the Court.
  • "From One Queen to Another '' encourages a sisterhood-in-beauty where women share their beauty knowledge over "gatekeeping" it.
  • Like the forward-thinking content creators who profess that "hot girls don't gatekeep," loyal Mielle customers will always choose to recommend Mielle products as their best (not so) kept secret.
  • "I started Mielle from my kitchen, trying out different ingredients to help address hair challenges I was experiencing," said Monique Rodriguez, CEO and Founder of Mielle.