NEXTGEN TV Expected to Surpass 10 Million Installed Devices in US Consumer Homes During 2023 Holiday Season With Launch of New York City Market
NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Pearl TV, the consortium of U.S. broadcast companies leading the nation's transition to NEXTGEN TV, and its network partners today spotlighted new milestones for NEXTGEN TV receivers and announced details of Pearl TV broadcasters' national holiday advertising campaign. On the eve of the Pepcom Holiday Spectacular!, where the consumer benefits of NEXTGEN TV will be highlighted, Pearl also applauded the collaborative efforts of New York City broadcasters launch of NEXTGEN TV, expanding the nationwide reach of NEXTGEN TV to 70% of American viewers and underscoring its momentum for broadcasters and consumers alike.
- in New York City to help promote and educate consumers on the many options they have when it comes to NEXTGEN TV.
- And we praise New York City broadcasters for their collaboration and technical determination in bringing the standard to the country's largest television market."
- Broadcasters have launched NEXTGEN TV service in New York City and surrounding areas—the number one television market in the county encompassing approximately 7.73 million TV households according to industry rankings.
- Now broadcasting in more than 70 markets, NEXTGEN TV powered by ATSC 3.0 is expected to reach over 70% of U.S. television households in 2023.