A 50-POINT VICTORY FOR THE WOMEN! NCAA BASKETBALL TOURNEY CAPS OFF A YEAR OF +50% GROWTH IN INTEREST IN WOMEN'S COLLEGIATE SPORTS
NEW YORK, April 8, 2024 /PRNewswire/ -- If you have found yourself following the excitement of the Women's NCAA basketball tournament for the first time this year, you are definitely not alone. Recent Magid research has shown that the fanbase for women's college basketball has increased by +50%, growing from 12% in May of 2023 to 18% in March of 2024, just as the 2024 NCAA tournament kicked off. Consumer interest in Women's Sports, both professional and collegiate, is growing significantly, per the findings of the 24th wave of Magid's renowned AD.VANTAGE research.
- Consumer interest in Women's Sports, both professional and collegiate, is growing significantly, per the findings of the 24th wave of Magid's renowned AD.VANTAGE research.
- The demographics of the growing fanbase also hint that this momentum may be more than a pop culture moment in time.
- The major demographic driver of the growth in Women's College Sports interest was coming from younger men with children in the home.
- Caitlin Clark is undoubtedly the face of this Women's Sports growth, but it is bigger than just her.