Maison Perrier-Jouët presents an exclusive worldwide preview of its new campaign starring actor Mélanie Laurent as an Artisan of Change
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Monday, October 23, 2023
PARIS, Oct. 23, 2023 /PRNewswire/ -- Maison Perrier-Jouët is unveiling in Japan an exclusive preview of its new campaign, entitled 'Fill your World with Wonder'. It features French actor and director Mélanie Laurent, who is in Tokyo for the occasion. Screened in a pop-up space in the Japanese capital from 11 to 29 October 2023, this singular ode to nature expresses the House's positive vision for how we can better inhabit the world we share and create the conditions for a desirable future.
Key Points:
- It features French actor and director Mélanie Laurent, who is in Tokyo for the occasion.
- This new initiative supplements the environmental actions undertaken locally by the House for the past 10 years and more.
- These include an experimental regenerative viticulture programme over 27 hectares of its vineyard, which it aims to extend to its entire vineyard by 2030.
- They are a way of talking of the world and to the world, an invitation to reconnect," explains Mélanie Laurent.