DE'AARON FOX SIGNS WITH CURRY BRAND
Retrieved on:
Thursday, October 26, 2023
BALTIMORE, Oct. 26, 2023 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) announced today that Sacramento Kings Point Guard, De'Aaron Fox, has signed as the first signature athlete with Curry Brand, for a multi-year partnership. Together, De'Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand's reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Key Points:
- Together, De'Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand's reach across the basketball space and beyond.
- He has long been a fan of the brand, its mission, and performance solutions, sporting Curry Brand footwear throughout the 2022-23 season.
- In his new role, De'Aaron will work closely alongside Stephen and Curry Brand to innovate game-changing footwear and apparel, including launching his own signature footwear under Curry Brand in 2024.
- "I couldn't think of a better athlete and person to join the Curry Brand team," said Stephen Curry, Professional Basketball Player and President of Curry Brand.