Multiple Sclerosis Society of Great Britain

Tripadvisor Co-Founder Launches New Venture: Give Freely, a Shopping Assistant That Finds Coupons and Donates Sales Commissions to Charities as Consumers Shop

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Thursday, October 26, 2023
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BOSTON, Oct. 26, 2023 /PRNewswire/ -- Steve Kaufer, the visionary co-founder and longtime leader of Tripadvisor, is excited to announce the launch of Give Freely, a mission-driven company incorporated with the sole purpose of harnessing the collective power of online commerce for charitable good. The company's revolutionary first product is an online shopping assistant that helps people find discounts and donate to the charities of their choice while they shop online. The donations are generated from retailer-paid affiliate marketing sales commissions that other coupon companies pocket as a profit, but Give Freely will divert those funds to charities in desperate need of funding. 100% of every affiliate dollar that comes to Give Freely goes to the user's favorite charity.

Key Points: 
  • The company's revolutionary first product is an online shopping assistant that helps people find discounts and donate to the charities of their choice while they shop online.
  • Consumers can choose which charity they want donations directed to from a pool of over 1.1 million non-profits.
  • "I've always been a believer in the power of large communities taking small, individual actions, and having large collective impacts.
  • With Tripadvisor, that vision led to hundreds of millions of review contributors helping billions of travelers have a better vacation.