Best Night Ever

Singapore Tourism Board Partners with Saks Fifth Avenue to Debut the Made in Singapore Campaign in the USA

Retrieved on: 
Thursday, February 29, 2024
Passion Made Possible, Singapore Tourism Board, Senior, Running, Marketing, Changi, 3D, Heel, Life, Changi Airport, Hulu, Atmosphere of Earth, Best Night Ever, STB, Heart, Taste, Saks Fifth Avenue, Travel, Partnership

NEW YORK, Feb. 29, 2024 /PRNewswire/ -- Today, the Singapore Tourism Board (STB) officially launched the "Made in Singapore" Campaign in the USA. This global campaign puts a fresh spin on the destination's brand positioning of "Passion Made Possible," by showcasing quintessential Singaporean experiences, from iconic attractions to hidden gems, and how ordinary moments are transformed into extraordinary experiences in Singapore.

Key Points: 
  • To celebrate the launch, STB has partnered with the iconic Saks Fifth Avenue to bring Singapore's vibrant city to luxury shoppers in the U.S. in an exciting and imaginative way.
  • Aligned with the bespoke windows at Saks Fifth Avenue, STB also unveiled a 3D billboard in Times Square this week, putting a spotlight on how extraordinary experiences are made possible in Singapore.
  • "We are delighted to unveil the 'Made in Singapore' campaign in the heart of New York City – Times Square and Saks Fifth Avenue.
  • Even more, travelers can receive up to 25% off their stay at select hotels in Singapore on Expedia now through March 31, 2024.

Singapore Tourism Board Unveils How A "Best Night Ever" is Made in Singapore Through Latest Campaign

Retrieved on: 
Tuesday, December 5, 2023
Gallery, Senior, Michelin, Food, National Gallery, STB, Best Night Ever, Capella Resort, Singapore, Garden, Universal Studios Singapore, Singapore Tourism Board, Sphere, Night safari, Personality, Violet Oon, Fireworks, Hotel, Nightclub, Marina Bay Sands, Coldplay

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Singapore Tourism Board (STB), Americas is thrilled to launch its Best Night Ever campaign, the U.S. extension of STB's global campaign, Made in Singapore. The program showcases the diversity of Singapore's nightlife: from entertainment and attractions to arts and wellness, to food and beverage. No matter a traveler's interest or personality, Singapore is where they will have the Best Night Ever.

Key Points: 
  • NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Singapore Tourism Board (STB), Americas is thrilled to launch its Best Night Ever campaign, the U.S. extension of STB's global campaign, Made in Singapore.
  • No matter a traveler's interest or personality, Singapore is where they will have the Best Night Ever.
  • Made in Singapore and share the variety of ways travelers can experience our destination," said Rachel Loh, Senior Vice President of Singapore Tourism Board, Americas.
  • Your best night ever is waiting for you in Singapore, and we invite all to come and experience it."