NIELSEN AND NEXSTAR ANNOUNCE COMPREHENSIVE AGREEMENT FOR LOCAL & NATIONAL TV MEASUREMENT SERVICES
Retrieved on:
Wednesday, January 31, 2024
NEW YORK, Jan. 31, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year extension of an agreement with Nexstar Media Group, Inc.(NASDAQ: NXST), to provide Local and National TV measurement services across Nexstar's media businesses, including The CW Network, NewsNation, Antenna TV, and 200 owned or partner television stations in 116 local markets across the country. Under the terms of the agreement, Nielsen will continue to be a preferred Nexstar provider of currency-grade TV audience data.
Key Points:
- Under the terms of the agreement, Nielsen will continue to be a preferred Nexstar provider of currency-grade TV audience data.
- Nexstar will continue to leverage a comprehensive suite of Nielsen's Local, National & Digital solutions including Over the Top (OTT) measurement, cross-media measurement via Nielsen ONE Ads, Digital Content Ratings (DCR), Digital in TV Ratings (DTVR), Scarborough, Rhiza and Grabix - which all provide important audience insights.
- Nielsen is continuously working to evolve its measurement services to provide a comprehensive view of the fragmented viewing landscape.
- In reaching this agreement, Nexstar, as well as all Nielsen customers, have access to Nielsen's Big Data + Panel measurement approach.