National TV | Jotup

American Kidney Fund Launches National Kidney Health Equity Media Campaign

Retrieved on:

Thursday, April 25, 2024

Kidney disease, University, Radio, Kidney failure, Trustee, National TV, American Kidney Fund, Pancreas transplantation, Dialysis, AKF, Contextual advertising, Eli Lilly and Company, All, Therapy, PSAS, AstraZeneca, Prevalence, Vertex Pharmaceuticals, Pharmaceutical industry

ROCKVILLE, Md., April 25, 2024 (GLOBE NEWSWIRE) -- As part of its longstanding commitment to kidney health equity, the American Kidney Fund (AKF) has launched a national media campaign aimed at bringing greater awareness of kidney disease within Black and Hispanic/Latino communities, the two groups most disproportionately affected by kidney failure in the United States.

Key Points:

ROCKVILLE, Md., April 25, 2024 (GLOBE NEWSWIRE) -- As part of its longstanding commitment to kidney health equity, the American Kidney Fund (AKF) has launched a national media campaign aimed at bringing greater awareness of kidney disease within Black and Hispanic/Latino communities, the two groups most disproportionately affected by kidney failure in the United States.
A central piece of AKF’s Kidney Health for All™ program, this yearlong campaign focuses on prevention and disease management and will include national TV, streaming and radio PSAs, digital advertising, video in primary care doctor’s offices, and ads on billboards and public transit in metropolitan areas with high rates of kidney disease.
“Our message is clear: ‘We don’t just believe in Kidney Health for All – we work to achieve it,’” said LaVarne A. Burton, AKF President and CEO.
“Through these awareness efforts, we hope to educate Americans, particularly those in communities where rates of end-stage kidney disease are high, that dialysis is not evitable.

Comcast’s AudienceXpress and iSpot Announce New Data Collaborations Aimed at Enhancing Performance TV Marketing Solutions, Bringing New Data Sets to TV Measurement and Providing Attribution Reporting

Retrieved on:

Monday, March 25, 2024

Software, Networks, Entertainment, Internet, Data Management, Technology, Digital Marketing, TV and Radio, Marketing, Advertising, Communications, Telecommunications, EVP, Comcast, Freewheel, Ecosystem, Habit, Television, National TV

AudienceXpress , a Comcast Advertising company, today announced a series of new data collaborations with iSpot , the TV measurement company used by top advertisers and agencies.

Key Points:

AudienceXpress , a Comcast Advertising company, today announced a series of new data collaborations with iSpot , the TV measurement company used by top advertisers and agencies.
At its core, the two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform.
The goal is to come up with new ways to bring new data sets to TV ad measurement, as well as to drive and enhance performance TV marketing solutions and provide attribution reporting in today’s fragmented, evolving and complex media landscape.
This agreement allows AudienceXpress to show marketers across various verticals the mid- and lower-funnel effectiveness of its portfolio of cross-screen media solutions.

JUST Capital Celebrates Success of Inaugural Marketing Campaign by Empower Media

Retrieved on:

Friday, March 22, 2024

This year, JUST Capital kicked off its first-ever marketing campaign, which spotlights the significant achievements of forward-thinking, stakeholder-led companies.

Key Points:

This year, JUST Capital kicked off its first-ever marketing campaign, which spotlights the significant achievements of forward-thinking, stakeholder-led companies.
The new campaign was developed and produced by Empower Media, the largest woman-owned media agency in America.
JUST Capital continues to see a significant uplift in public and corporate interest in its mission since the campaign launch.
Ashlee Clarke, CEO of Empower Media, remarked, "Partnering with JUST Capital gives us the incredible opportunity to create and deliver a message that will echo with genuine benefit for so many, for years to come.”
Martin Whittaker, JUST Capital CEO, commented, “'We are thrilled with the success of our first campaign.

NIELSEN EXPANDS NATIONAL OUT-OF-HOME PANEL, BRINGING COVERAGE TO 100%* OF U.S. TV HOUSEHOLDS

Retrieved on:

Thursday, February 1, 2024

Bowl game, Super Bowl LIX, Family, National TV, Restaurant, Television, OOH, Super Bowl LVIII, Portable People Meter, Super Bowl, Friends, PPM, Wearable computer, Airport, Sport, Gauge, NFL, Music

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.

Key Points:

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
For nearly a decade, Nielsen has been capturing viewing that occurs outside of the home, including airports, hotels, bars and restaurants.
By adding additional homes to the PPM Wearables footprint, Nielsen's OOH coverage will expand from 65% to 100%.
Nielsen plans to provide impact data in Q4 2024, in time for Super Bowl LIX.

NIELSEN AND NEXSTAR ANNOUNCE COMPREHENSIVE AGREEMENT FOR LOCAL & NATIONAL TV MEASUREMENT SERVICES

Retrieved on:

Wednesday, January 31, 2024

DCR, National TV, The CW, Digital, NewsNation, Strober, Digital recording, Atmosphere, Local, Nexstar, OTT, Nexstar Media Group, Music

NEW YORK, Jan. 31, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year extension of an agreement with Nexstar Media Group, Inc.(NASDAQ: NXST), to provide Local and National TV measurement services across Nexstar's media businesses, including The CW Network, NewsNation, Antenna TV, and 200 owned or partner television stations in 116 local markets across the country. Under the terms of the agreement, Nielsen will continue to be a preferred Nexstar provider of currency-grade TV audience data.

Key Points:

Under the terms of the agreement, Nielsen will continue to be a preferred Nexstar provider of currency-grade TV audience data.
Nexstar will continue to leverage a comprehensive suite of Nielsen's Local, National & Digital solutions including Over the Top (OTT) measurement, cross-media measurement via Nielsen ONE Ads, Digital Content Ratings (DCR), Digital in TV Ratings (DTVR), Scarborough, Rhiza and Grabix - which all provide important audience insights.
Nielsen is continuously working to evolve its measurement services to provide a comprehensive view of the fragmented viewing landscape.
In reaching this agreement, Nexstar, as well as all Nielsen customers, have access to Nielsen's Big Data + Panel measurement approach.

Hyundai Calls on Football Fans to Conquer the Weekend in New Viking-Themed Santa Fe Marketing Campaign

Retrieved on:

Friday, January 26, 2024

The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.

Key Points:

The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.
The revamped Santa Fe showcases an array of technological capabilities alongside rugged available features such as HTRAC all-wheel drive and all-terrain tires.
It's that sense of joy we hope Hyundai can bring to families with the new Santa Fe."
The Santa Fe marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

NIELSEN AND LG AD SOLUTIONS STRIKE DEAL TO CREATE LARGEST ACR DATA FOOTPRINT FOR TV MEASUREMENT IN THE US

Retrieved on:

Thursday, October 19, 2023

Intelligence, Roku, National TV, Vizio, CTV, LG, Acquisition, DirecTV, Hulu, Advertising, Comcast, Intel, Television, Netflix, ACR, GM, Samsung, Music, Sling, Dish, Amazon, Nielsen

NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its National TV measurement service, giving Nielsen the largest ACR data footprint in the industry. LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also receiving LG ACR data at the household level.

Key Points:

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
NEW YORK, Oct. 19, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its National TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.
"Nielsen is on a path to evolve measurement through use of big data sets, and our deal with LG Ad Solutions is a landmark moment in our journey," said Ameneh Atai, GM, Audience Measurement.
"Agencies and brands working with LG Ad Solutions can now seamlessly benefit from Nielsen ONE Ads measurement data and essential metrics, including co-viewing across millions of smart TVs and connected devices," said Alistair Sutcliffe, Head of Product at LG Ad Solutions.

Nielsen Renews Multi-Year Data License Deal with Comcast, Expanding National and Local Audience Measurement Capabilities

Retrieved on:

Thursday, July 20, 2023

RPD, Comcast, National TV, Partnership, Audience measurement, Marketing, Television, Music, Nielsen

NEW YORK, July 20, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with Comcast Corporation, a leading media and technology company.

Key Points:

NEW YORK, July 20, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with Comcast Corporation, a leading media and technology company.
Under the terms of the agreement, Nielsen will expand its use of Comcast's return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One.
Nielsen will also broaden its use of Comcast RPD for local TV measurement across all of the 94 media markets the two companies share.
It is expected that the expansion of Nielsen's measurement using Comcast RPD will be introduced into the market in 2024.

Nielsen to fuel open innovation through data integration with EDO

Retrieved on:

Tuesday, June 20, 2023

Livestreaming, Linearity, Smart TV, Advertising, WBD, Mass media impact on spatial perception, Connected, Warner Bros. Discovery, National TV, Convergent, The Walt Disney Company, EDO, Investment, Music, Nielsen

NEW YORK, June 20, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today that it intends to make its Nielsen ONE audience measurement data available as an input to EDO's predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen's Media Impact planning software for mutual clients. The combination of these two powerful datasets will allow media buyers and sellers to seamlessly plan and optimize their convergent TV campaigns in a single, streamlined view of ad measurement with the goal of unlocking more value out of convergent TV investments.

Key Points:

Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen's Media Impact planning software for mutual clients.
In a later phase, Nielsen intends to integrate EDO's predictive outcomes data into Nielsen ONE Ads, providing clients with the end-to-end ability to plan, measure, and optimize campaign performance.
"For a century now, Nielsen has provided great value to the industry with measurement data made available through our own products," said Deirdre Thomas, Chief Product Officer at Nielsen.
"By integrating Nielsen and EDO data into a unified view, WBD can be that much more effective at helping brands achieve optimal reach, frequency, engagement, and business outcomes."

Rain the Growth Agency Co-Founder Michelle Cardinal Invests in Seattle Storm

Retrieved on:

Tuesday, May 23, 2023

PORTLAND, Ore., May 23, 2023 /PRNewswire/ -- Rain the Growth Agency, a leading independent, fully integrated performance advertising agency, has announced that Co-Founder and Chairwoman, Michelle Cardinal, has invested in the Seattle Storm. The WNBA team's recent equity sale was headed by Cardinal and joined by eleven other investment groups, which will fund the development of the franchise's $64 million private practice facility.

Key Points:

PORTLAND, Ore., May 23, 2023 /PRNewswire/ -- Rain the Growth Agency , a leading independent, fully integrated performance advertising agency, has announced that Co-Founder and Chairwoman, Michelle Cardinal, has invested in the Seattle Storm.
Seattle Storm games are consistently the highest attended in the league and the four-time championship team holds the highest valuation of a WNBA franchise to date of $151 million.
Construction is underway for the Seattle Storm Center for Basketball Performance, a 50,000 square-foot facility in Seattle's Interbay neighborhood, which is scheduled to be completed before the 2024 season.
"I couldn't be more honored to become part of this amazing group of women at the Seattle Storm.