Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The "Official Automotive Partner of the NFL"
Retrieved on:
Friday, February 2, 2024
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PLANO, Texas, Feb. 2, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) today unveiled a series of announcements and experiences as part of its first Super Bowl activation as the Official Automotive Partner of the NFL.
Key Points:
- Eli Manning and Brock Purdy named national partners: TMNA today announced that Brock Purdy and Eli Manning have been named as national partners.
- Both Purdy and Manning will appear in national content across digital and linear platforms and at experiences designed to engage fans and Toyota dealers.
- Manning powered the New York Giants to two Super Bowl championships (2008 and 2012).
- Return to Super Bowl air as advertiser: The brand will feature a 30-second commercial within the Super Bowl LVIII game broadcast on CBS.