All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad
PLANO, Texas, Feb. 8, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true.
- Off-roading Dreams Come True in 30-second spot, "Dareful Handle"
PLANO, Texas, Feb. 8, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma . - "The convergence of the all-new 2024 Toyota Tacoma launch, Super Bowl LVIII weekend and our recent announcement as Official Automotive Partner of the NFL created an exciting communication opportunity for Toyota," said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America.
- Singh has directed numerous Super Bowl ads including Toyota's celebrated 2021 Super Bowl LV ad, "Upstream," starring Paralympian Jessica Long.
- As the Official Automotive Partner of the NFL, Toyota will bring fans an exciting, multi-faceted activation experience in Las Vegas leading up to Super Bowl LVIII.