OCTILLION MEDIA


Associated tags: Names of large numbers, CTV, Platform as a service, DOOH, Entertainment, Advertising, Communications, TV and Radio, Media, EPS, TEGNA, DSP, Smart TV, IA Financial Group, Local, Hand, OTT, TGNA

TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities

Retrieved on: 
Thursday, February 1, 2024
Marketing, Entertainment, Advertising, Communications, TV and Radio, Media, EPS, Names of large numbers, Growth, TEGNA, DSP, Smart TV, IA Financial Group, Local, Hand, Acquisition, OTT, TGNA, CTV

Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.

Key Points: 
  • Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.
  • The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
  • “We are thrilled to announce the acquisition of Octillion Media,” said Tom Cox, president of Premion and senior vice president, corporate development, TEGNA.
  • The acquisition of Octillion Media provides us with a proven purpose-built local CTV platform to further enable product innovation, improve operational efficiencies, and drive accelerated growth.