Dookie

Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review

Retrieved on: 
Monday, February 12, 2024
Attention, Sandy, Homes.com, Temu, Pixel, L'Oréal, Multimedia, Marketing, Dookie, Super Bowl, Hard Knocks, Advertising, Bowl game, Columbidae, Television

EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew's 'Having A Blast' and Dove's 'Hard Knocks.' Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.

Key Points: 
  • EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review.
  • Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.
  • "Google Pixel has clearly figured out the formula to success for advertising in the Super Bowl," said Derek Rucker, the Sandy & Morton Goldman professor of entrepreneurial studies in marketing and co-lead of the school's Ad Review.
  • The Kellogg School Super Bowl Advertising Review uses a academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots.

Igloo and Green Day Drop Dookie Collaboration

Retrieved on: 
Thursday, February 1, 2024
Online Retail, Entertainment, Retail, Home Goods, Celebrity, Music, Licensing (Entertainment), Multimedia, Dookie, Collection, Stainless steel, Marketing, Grammy Awards, Igloo, Green Day

Today, Igloo released its second cooler collaboration with Green Day, one of the most iconic punk-rock bands to catapult the genre into the mainstream.

Key Points: 
  • Today, Igloo released its second cooler collaboration with Green Day, one of the most iconic punk-rock bands to catapult the genre into the mainstream.
  • This all-new Green Day Little Playmate cooler and stainless steel can pay tribute to “Dookie”, the band’s Grammy Award-winning third studio album and one of the defining albums of the 1990s.
  • View the full release here: https://www.businesswire.com/news/home/20240201633898/en/
    Igloo's all-new Green Day Cooler Collection pays tribute to "Dookie", the band's Grammy Award-winning third studio album.
  • Fans will be out-of-their-minds pumped on these Dookie coolers.”
    Igloo’s all-new Green Day Cooler Collection is inspired by “Dookie”, the punk band’s culturally impactful album released in 1994 — not only in the way it helped catapult Green Day to fame and bring punk rock into the mainstream but how its original, cartoon-like cover art made a long-lasting impression on all music fans.