Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review
EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew's 'Having A Blast' and Dove's 'Hard Knocks.' Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.
- EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review.
- Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.
- "Google Pixel has clearly figured out the formula to success for advertising in the Super Bowl," said Derek Rucker, the Sandy & Morton Goldman professor of entrepreneurial studies in marketing and co-lead of the school's Ad Review.
- The Kellogg School Super Bowl Advertising Review uses a academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots.