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Omdia: YouTube Tops Most Popular Video Services As Free Viewing Increases Lead Over SVOD

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Wednesday, March 13, 2024
Happening, The Roku Channel, Connected, Channel, Consumer, Growth, Appetite, Media, SVOD, Social media, ITVX, Channel 4, Roku, BBC Player, FAST, Fatigue

YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.

Key Points: 
  • YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.
  • This has been buoyed further by strong growth in other social video platforms and Free ad-supported television (FAST) services.
  • Over the last year, Omdia research found that the average number of free video services per video user for the UK increased from 5.1 to 6.2 and in the US 6 to 7.5 services.
  • In the UK, free-to-air content continues to lead with BVOD services and social media platforms as the most popular services with FAST coming in as third.