Later Launches Beyond Influence Podcast With CEO Scott Sutton and Influencer and Former Love Is Blind Cast Member Kwame Appiah
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Thursday, April 11, 2024
BOSTON, April 11, 2024 /PRNewswire/ -- Later, a leader in social media management and influencer marketing, launches Beyond Influence, a podcast designed for creators and influencers, marketers, and social media enthusiasts. Hosted by Kwame Appiah and Later CEO Scott Sutton, the podcast aims to remove barriers to a successful creator career; provide a roadmap for meaningful relationships between brands, consumers, and creators; and unpack the experience from the top voices who know the industry best. The first episode airs on Tuesday, April 16.
Key Points:
- BOSTON, April 11, 2024 /PRNewswire/ -- Later , a leader in social media management and influencer marketing, launches Beyond Influence, a podcast designed for creators and influencers, marketers, and social media enthusiasts.
- "We saw a pervasive gap in how influencer marketing is often discussed versus its meaningful contributions to awareness, revenue and community-building," said Sutton.
- Joining Sutton on the podcast is well-known creator Kwame Appiah, newly named head of influencer and creator engagement at Later.
- The first episode of Beyond Influence airs on Tuesday, April 16, 2024, and will feature a conversation between Sutton and Appiah.