General Atlantic and XP Announce Strategic Minority Investment in Brazil-Based LiveMode
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Tuesday, April 23, 2024
Sports, General Sports, Finance, Consulting, Communications, Professional Services, Media, Data Analytics, Asset Management, Other Professional Services, Negotiation, International, Investment, Social media, UEFA, Sport, XP, Partnership, Brazilian Olympic Committee, Private equity, General Atlantic, Football, Casimiro, Olympic sports, Growth, World cup, Creative industries
General Atlantic, a leading global growth investor, announced today the firm has led a strategic minority investment in LiveMode (the “Company”), a leading company within the sports and media ecosystem in the Brazilian market.
Key Points:
- General Atlantic, a leading global growth investor, announced today the firm has led a strategic minority investment in LiveMode (the “Company”), a leading company within the sports and media ecosystem in the Brazilian market.
- This investment also included the participation of XP Private Equity, the private equity fund of XP Inc.
- The investment from General Atlantic and XP is expected to support LiveMode in strengthening its impact through long-term agreements with sports leagues, clubs, and federations across three critical domains: Football Leagues, Olympic Sports, and Emerging Sports.
- Leo Lenz Cesar, partner at LiveMode, who will be leading the investment strategy and execution, commented, “Our partnership with General Atlantic and XP marks a significant milestone in our journey.