DICK'S Sporting Goods Announces Multi-Year Partnership with the Boston Celtics and Red Sox, Becoming the Official Sporting Goods Retail Partner of Each Team
Retrieved on:
Wednesday, May 8, 2024
These multi-year deals designate DICK'S Sporting Goods as each franchise's Official Sporting Goods Retail Partner, further fostering a connection between the brand and the Boston community.
Key Points:
- These multi-year deals designate DICK'S Sporting Goods as each franchise's Official Sporting Goods Retail Partner, further fostering a connection between the brand and the Boston community.
- The Celtics are Red Sox are among the very best of them"," said Mark Rooks, VP Creative, Sponsorships and Entertainment at DICK'S Sporting Goods.
- "We are thrilled to partner with DICK'S Sporting Goods," said Troup Parkinson, EVP of Partnerships for the Boston Red Sox.
- "DICK'S Sporting Goods, the premiere sporting goods retailer in the United States, has consistently upheld their commitment to support athletics at local community levels," said Ted Dalton, Boston Celtics Chief Partnership Officer.