BATH & BODY WORKS CELEBRATES 25TH ANNIVERSARY OF NOSTALGIC ICON, CUCUMBER MELON
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Thursday, June 1, 2023
COLUMBUS, Ohio, June 1, 2023 /PRNewswire/ -- Cue the nostalgia: Bath & Body Works is relaunching Cucumber Melon to celebrate the 25th anniversary of the customer-favorite 90s fragrance. Originally introduced in 1998, the fragrance gained popularity throughout the next decade and has remained one of the most beloved fragrances in Bath & Body Works' portfolio. The fragrance, which makes an occasional return during the brand's ever-popular semi-annual sale events, has been an icon and throwback favorite of the 90s and Y2K nostalgia megatrend.
Key Points:
- Flashback Favorite Gets a Refresh, Makes Limited-Time Return as Part of Retailer's Semi-Annual Sale Event
COLUMBUS, Ohio, June 1, 2023 /PRNewswire/ -- Cue the nostalgia: Bath & Body Works is relaunching Cucumber Melon to celebrate the 25th anniversary of the customer-favorite 90s fragrance. - Originally introduced in 1998, the fragrance gained popularity throughout the next decade and has remained one of the most beloved fragrances in Bath & Body Works' portfolio.
- "Cucumber Melon is not only a favorite for customers who have grown up with Bath & Body Works and were first introduced to the brand in the 90s, but it appeals to new customers as well with a classic, freshness that has stood the test of time," said Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works.
- As an added perk for My Bath & Body Works Rewards members, they will have a chance to shop Semi-Annual Sale early, including the limited-edition Cucumber Melon collection, beginning June 2 at 6 p.m. EDT exclusively through the My Bath & Body Works App.