Motorsport

Motorsport Athlete Endorsement Deals Increase 40% Year-Over-Year

Retrieved on: 
Thursday, May 4, 2023
ESPN, Grand Prix motorcycle racing, MLS, NFL, Music, Series, NHL, Las Vegas Grand Prix, Intelligence, Athlete, Formula, Formula E, NASCAR, NBA, MLB, NASCAR Heat 3, Sport, Growth, Grand Prix, Social media, F1, IndyCar, Motorsport

STAMFORD, Conn., May 4, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking 1.1 million sponsorships and endorsements for 250,000 brands and properties across sports, media, music and entertainment, today released its 2022-23 Motorsports Marketing Partnerships Report, analyzing over 4,200 brands, 200 athletes and 3,000 social posts in Motorsports, which consists of NASCAR Teams, NASCAR Tracks, Indycar, Formula 1 (F1), Formula E, and MotoGP.

Key Points: 
  • Racing series, track and athlete sponsorships are continuing to rise, with over 4,000 brands sponsoring motorsports.
  • Endorsement deals increase 40% for motorsports athletes: The motorsports athlete sponsorships grew 40% while deals per brand increased 25% between 2021 and 2022.
  • Motorsport athletes average twice as many endorsement deals as their major pro sports counterparts, with 5 and 2.5 each, respectively.
  • "Coupled with the growing popularity of motorsports, we're also witnessing a surge in endorsement deals for the athletes that make this sport so captivating.

Bridgestone Launches Potenza Race Tire, Engineered to Deliver Outstanding Track Performance for Racing Enthusiasts

Retrieved on: 
Tuesday, May 2, 2023
Learning, Mercedes-AMG, Cupra, Trofeo, Ferrari, Empowerment, Ecology, Energy, SEAT, BMW M, Maserati, Audi S and RS models, Potenza, Mercedes, Sport, Motorsport, Ring, Formula One, McLaren, TUV, Longevity, Letter, Heavy equipment, Instrumentation, Tire manufacturing, Bridgestone, Lamborghini, Michelin, Nardò, Porsche, Pirelli

NASHVILLE, Tenn., May 2, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced the launch of the latest addition to its iconic ultra-high performance Potenza lineup: the Bridgestone Potenza Race tire.

Key Points: 
  • NASHVILLE, Tenn., May 2, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced the launch of the latest addition to its iconic ultra-high performance Potenza lineup: the Bridgestone Potenza Race tire.
  • Created for track enthusiasts looking to perform and push the limits, the all-new Potenza Race is a semi-slick tire homologated for public roads, but with performance focused on track days.
  • Setting the bar for premium, ultra-high performance tires
    The Bridgestone Potenza Race tire's incredible performance is made possible by innovation in the tire's tread pattern, construction and material compound.
  • Emilio Tiberio, COO & CTO of Bridgestone EMIA, said, "The Bridgestone Potenza Race tire is the culmination of years—even decades—of experience in high performance.

Broad Arrow Announces Porsche 75TH Anniversary Auction Highlights to be Displayed at Luftgekühlt 9 this 29-30 April

Retrieved on: 
Friday, April 28, 2023
Midnight, Porsche Carrera GT, Holden Special Vehicles ClubSport, PS, Goodwood Revival, CGT, Goodwood Festival of Speed, Broad arrow, FIA, Port of Los Angeles, Port, Le Mans Classic, Record, Porsche 964, Thought, Heidi Crebo-Rediker, Bradley, Flight square, SCRS, GTS, National Speed Limits (Malaysia), Pointe technique, Carrera, Sound, Pleasure, Weissach, Purdue University, Motorsport, GTR, Sebring, Petroleum jelly, Porsche, Turbocharger, Poly(methyl methacrylate)

Broad Arrow Group, a sponsor of Luftgekühlt, will be presenting seven cars consigned for the Porsche auction for display at the Luftgekühlt 9 event.

Key Points: 
  • Broad Arrow Group, a sponsor of Luftgekühlt, will be presenting seven cars consigned for the Porsche auction for display at the Luftgekühlt 9 event.
  • Two hugely significant cars that have been consigned to the auction which will also be on display at Luft 9, are a 1967 Porsche 910 and a 1964 Porsche 904 Carrera GTS.
  • Collectors interested in consigning their important Porsche to this world-class event are invited to contact a Broad Arrow specialist via broadarrowauctions.com .
  • Further information on auction consignments as well as additional activities set for the 75th anniversary weekend in Atlanta, is available on the website.

PUMA Signs German Runner Konstanze Klosterhalfen

Retrieved on: 
Tuesday, April 18, 2023
Retail, Running, Sports, Fashion, Diamond, NITRO, Sport, Football, Partnership, Deviation, PUMA, European Championship, Marketing, Culture, Multimedia, 2011 World Championships in Athletics, Carbon, 1990 European Indoor Championships, Athlete, 1966 European Indoor Games, Diamond League, Cobra Golf, Golf, Basketball, Motorsport

Sports company PUMA has signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products starting at the first Diamond League event in Doha on May 5.

Key Points: 
  • Sports company PUMA has signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products starting at the first Diamond League event in Doha on May 5.
  • View the full release here: https://www.businesswire.com/news/home/20230418005940/en/
    Sports company PUMA has signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products starting at the first Diamond League event in Doha on May 5.
  • Apart from her success on the track, Klosterhalfen has also shown that she can be a serious contender in road races.
  • The PUMA Group owns the brands PUMA, Cobra Golf and stichd.

Spire Motorsports, Corey LaJoie Partner with AeroVanti for NASCAR’s Coca-Cola 600 at Charlotte Motor Speedway

Retrieved on: 
Wednesday, April 12, 2023
Retail, Yachting, Other Travel, Transportation, Travel, Defense, Performance & Special Interest, Luxury, Sports, Air, Military, Transport, Automotive, Motor Sports, Vacation, Veterans, Central Florida, FOX, Naval Education and Training Command, University, 1999 Coca-Cola 600, Bronze Star Medal, American City Business Journals, Sirius XM, SEAL, Woman, 2020 NASCAR Cup Series, Multimedia, Performance Racing Network, Bourgeoisie, Economics, Lajoie, Combat Action Ribbon, Oak leaf cluster, Achievement Medal, NCS, History of the University of Maryland, College Park, Chicago Cubs, Running, Spire Motorsports, Charlotte Motor Speedway, Ethnic minorities in the U.S. Armed Forces during World War II, NASCAR, Navy, Growth, United States Naval Academy, Performance, United States Navy SEALs, University of Central Florida, Valor, Motorsport, Family, Caliente (Sirius XM), Coca-Cola 600, Concord, Midshipman

Brian Bourgeois, Commanding Officer of SEAL Team 8, will be honored as part of NASCAR’s 600 Miles of Remembrance Program.

Key Points: 
  • Brian Bourgeois, Commanding Officer of SEAL Team 8, will be honored as part of NASCAR’s 600 Miles of Remembrance Program.
  • His family (wife Megan and their four children) will also be recognized as part of NASCAR’s 600 Miles of Remembrance program.
  • AeroVanti was named a 2023 “startup to watch” by both the Baltimore Business Journal and the Tampa Bay Business Journal.
  • The Coca-Cola 600 from Charlotte Motor Speedway will be televised live on FOX Sunday, May 28 beginning at 6 p.m. Eastern Daylight Time.

PUMA's ‘Voices of a RE:GENERATION’ Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability

Retrieved on: 
Thursday, April 6, 2023
Sports, Professional Services, Sustainability, Consumer, Other Sports, Environment, Fashion, Textiles, Retail, Generation Z, Environmental, Social and Governance (ESG), Manufacturing, Upcycling, Communication, Football, Partnership, Reuters, PUMA, Life, Marketing, FTSE4Good Index, Culture, Clothing, Business, Multimedia, Research, Corporate Knights, Athlete, MSCI, Cobra Golf, Imran, Benchmarking, Conference, Social media, ISS, Knight, Tourism, Risk management, Golf, Running, Basketball, Motorsport

Andrew Burgess – US-based upcycler determined to change the way people consume clothing and fashion through his own creations.

Key Points: 
  • Andrew Burgess – US-based upcycler determined to change the way people consume clothing and fashion through his own creations.
  • Speaking on the new initiative Anne-Laure Descours, Chief Sourcing Officer at PUMA, said: “We’ve always documented our progress in sustainable practices.
  • PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
  • The company distributes its products in more than 120 countries, employs about ,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

-30° Celsius North! Hyundai's IONIQ 5 N High-performance EV Prototype Conquers Extreme Arctic Environment

Retrieved on: 
Thursday, March 30, 2023
Arctic Circle, Motorsport, EV, Hyundai N, Hyundai Mobis, Hyundai Motor Company, Multimedia, Friction, Hyundai, Hyundai N 2025 Vision Gran Turismo, Explosive, Automotive industry, Online shopping, N

"We're proud to demonstrate the IONIQ 5 N perfectly meets our broad performance criteria, ensuring N Brand success as our first EV production N model."

Key Points: 
  • "We're proud to demonstrate the IONIQ 5 N perfectly meets our broad performance criteria, ensuring N Brand success as our first EV production N model."
  • The motorsport-inspired 3 pillars of N performance — corner rascal, racetrack capability, and everyday sportscar — have long applied to N's electrification strategy.
  • In 2015, N brand established its vision of a sustainable future for the next generation of driving enthusiasts by showing the N 2025 Vision Gran Turismo.
  • Last year, N brand introduced the RN22e, a rolling lab designed to communicate a transfer of N's electrification experience to the brand's first production EV, IONIQ 5 N, slated for launch later this year.

-30° Celsius North! Hyundai's IONIQ 5 N High-performance EV Prototype Conquers Extreme Arctic Environment

Retrieved on: 
Thursday, March 30, 2023
Arctic Circle, Motorsport, EV, Hyundai N, Hyundai Mobis, Hyundai Motor Company, Friction, Hyundai, Hyundai N 2025 Vision Gran Turismo, Explosive, N

"We're proud to demonstrate the IONIQ 5 N perfectly meets our broad performance criteria, ensuring N Brand success as our first EV production N model."

Key Points: 
  • "We're proud to demonstrate the IONIQ 5 N perfectly meets our broad performance criteria, ensuring N Brand success as our first EV production N model."
  • The motorsport-inspired 3 pillars of N performance — corner rascal, racetrack capability, and everyday sportscar — have long applied to N's electrification strategy.
  • In 2015, N brand established its vision of a sustainable future for the next generation of driving enthusiasts by showing the N 2025 Vision Gran Turismo.
  • Last year, N brand introduced the RN22e, a rolling lab designed to communicate a transfer of N's electrification experience to the brand's first production EV, IONIQ 5 N, slated for launch later this year.

Motorsport Games Reports Fourth Quarter of 2022 & Full Year 2022 Financial Results

Retrieved on: 
Friday, March 24, 2023
Webcast, Public expenditure, Depreciation, Motorsport, IPO, EBITDA, Adjustment, Acquisition, GAAP, Table, Bank, Video game

We will need to supplement our available liquidity with additional debt and/or equity financing, as well as ongoing cost control initiatives.

Key Points: 
  • We will need to supplement our available liquidity with additional debt and/or equity financing, as well as ongoing cost control initiatives.
  • The Company is currently seeking additional funds through a variety of arrangements and through maintaining and enhancing strong cost controls.
  • See the reconciliations of the Non-GAAP Measure to its most directly comparable U.S. GAAP measure in the financial tables above.
  • Alternatively, participants may access the live webcast on the Motorsport Games Investor Relations website at https://ir.motorsportgames.com under “Events.”

Official Lubricant Partner Motul Elevates Fan Experiences At Sepang 12 Hours

Retrieved on: 
Wednesday, March 15, 2023
Sepang International Circuit, Power, Mercedes, Human, Life, Hot lap, OEM, 2016 Sepang 12 Hours, Very important person, Humidity, COVID19, Growth, Motorsport, Video game, Statista, Sepang (town)

Singapore, Mar 15, 2023 - (ACN Newswire) - Motul has announced that it would unveil a wide range of events, targeted at its customers and race fans, during the Sepang 12 Hours endurance race.

Key Points: 
  • Singapore, Mar 15, 2023 - (ACN Newswire) - Motul has announced that it would unveil a wide range of events, targeted at its customers and race fans, during the Sepang 12 Hours endurance race.
  • The announcement is part of Motul's wider involvement in the resurgent race as the official lubricant supplier for teams across all race categories.
  • To commemorate the return of the Sepang 12 Hour, Motul will be hosting a raft of experiential activities that will promote greater awareness and enthusiasm for Asia's motorsport scene.
  • Ravi Shankar | Country Manager, Motul Malaysia Sdn Bhd
    "Motul Malaysia is extremely happy and proud to be associated with the long awaited Sepang 12 Hours.