Demand-side platform

Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance

Retrieved on:

Thursday, April 25, 2024

Acxiom , the global leader in customer intelligence , today announced its strategic integration with DeepIntent , the healthcare advertising platform.

Key Points:

Acxiom , the global leader in customer intelligence , today announced its strategic integration with DeepIntent , the healthcare advertising platform.
Seamless Data Pipeline: Direct one-to-one matching between Acxiom's comprehensive, high-value datasets powered by InfoBase and DeepIntent's advertising tools reduces discrepancies and boosts campaign precision, activation, and engagement via DeepIntent’s Audience Marketplace.
Real-Time Optimization: Continuous campaign adjustments against DeepIntent Outcomes™ performance metrics like audience quality and script lift, maximizing marketing ROI, efficiency, and effectiveness.
"Leveraging this cutting-edge platform, we can craft a future where every marketing interaction is an opportunity to positively impact patient health outcomes.

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China

Retrieved on:

Monday, March 11, 2024

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.

Key Points:

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.
For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory.
With the establishment of a global media network, the partnership with Hivestack is a key element of Way.io's global expansion strategy.
Working together, we look forward to shaping the future!”
For more information and market statistics please see post on the company’s website.

FOX Unveils Evolved AdRise Platform to Power OneFOX Audience Network

Retrieved on:

Wednesday, April 3, 2024

Tubi, DSP, Growth, Environment, FOX, Fox Sports, Demand-side platform, Marketing, Fox Corporation, Fox, Advertising, LOS, Sport, CTV, Fox Entertainment Group

NEW YORK and LOS ANGELES, April 3, 2024 /PRNewswire/ -- FOX Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.

Key Points:

NEW YORK and LOS ANGELES, April 3, 2024 /PRNewswire/ -- FOX Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.
Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX.
AdRise will now power OneFOX, FOX's cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi.
We're now extending the team and technology platform to power our audience network and video inventory across all of FOX, unlocking unique value for our agency and advertising partners," said Paul Cheesbrough, CEO of Tubi Media Group.

Demandbase Announces Major AI-Powered Advertising Innovations to Kick off 2024

Retrieved on:

Tuesday, January 30, 2024

Smart TV, Metric, DSP, Advertising, Demandbase, SAN, Partnership, AI, Investment, CTV, Demand-side platform, Organization, SAP Concur, GTM, ROI, Sales

SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced cutting-edge innovations and enhancements for its award-winning GTM platform Demandbase One. One of the highlights is the launch of AI-powered Campaign Outcomes, which allows customers to choose their ideal outcome for every advertising campaign. From there, Demandbase's Demand Side Platform (DSP) utilizes AI to optimize each impression and campaign strategy to maximize the goals selected. This is incredibly innovative in B2B advertising, one of the first of its kind to achieve such a level of flexibility.

Key Points:

SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Demandbase , the leader in AI-driven account-based go-to-market (GTM), today announced cutting-edge innovations and enhancements for its award-winning GTM platform Demandbase One.
This is incredibly innovative in B2B advertising, one of the first of its kind to achieve such a level of flexibility.
Customers can better isolate the impact of Demandbase campaigns, more easily performing ROI analyses and justifying further advertising investments.
To watch an on-demand demo of Demandbase One, and learn more about how it can amplify your advertising ROI, click here .

HUMAN Achieves the New AWS Advertising and Marketing Technology Competency

Retrieved on:

Thursday, November 30, 2023

AWS Advertising and Marketing Technology Competency Partners provide these customers - including advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers - with AWS validated solutions and services helping to accelerate their transformation.

Key Points:

AWS Advertising and Marketing Technology Competency Partners provide these customers - including advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers - with AWS validated solutions and services helping to accelerate their transformation.
To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.
“Achieving the AWS Advertising and Marketing Technology Competency differentiates HUMAN in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success running cloud solutions on AWS for the advertising and marketing industry,” said Frank Walsh, Field CTO at HUMAN.
Explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace , or APN Partners, including HUMAN .

Dstillery Unveils AI Connected TV Offering Powered by Patented ID-free® Technology

Retrieved on:

Wednesday, November 15, 2023

Smart TV, SSPS, Demand-side platform, ROI, Strategic partnership, OpenX, Ecosystem, PMP, DSPS, CTV, Side platform, Patent, Sales, AI

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, announced today a new Connected TV (CTV) solution that applies its patented ID-free® technology to reach priority audiences more effectively. Dstillery's custom CTV offering empowers media buyers to leverage AI to find the genres and networks that resonate most with their target customers, eliminating the need to manually find or set up Private Marketplace (PMP) Deal IDs.

Key Points:

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, announced today a new Connected TV (CTV) solution that applies its patented ID-free® technology to reach priority audiences more effectively.
Dstillery's CTV solution understands the complex relationship between a brand's audience's online content consumption patterns and CTV genres and networks.
That understanding, in combination with brand keywords, enables Dstillery to determine the best content to drive performance on CTV.
Dstillery has been widely recognized as an industry leader for its ID-free targeting technology.

Moloco Honored by Goldman Sachs for Entrepreneurship

Retrieved on:

Tuesday, October 24, 2023

Goldman Sachs selected Ikkjin Ahn from multiple industries to be honored at the two-day event.

Key Points:

Goldman Sachs selected Ikkjin Ahn from multiple industries to be honored at the two-day event.
With software and monetization experience at YouTube and Google, Ahn co-founded Moloco in 2013 to empower businesses of all sizes to grow through operational machine learning.
"I'm thrilled to be named by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2023," said Ahn.
Moloco executives plan to attend the upcoming Goldman Sachs Private Innovative Company Conference (GS PICC) in Las Vegas, Nevada, from November 14-16, 2023.

Doceree raises $35 million in Series B funding, led by Creaegis with participation from Eight Roads Ventures and F-Prime Capital

Retrieved on:

Wednesday, September 27, 2023

Communication, Software as a service, Harshit, GCC, DSP, Investec, SEA, HCP, Patient, Physician, Demand-side platform, Series, Growth, CIO, Ecosystem, System, Gulf Cooperation Council, Pharmaceutical industry

PARSIPPANY, N.J., Sept. 27, 2023 /PRNewswire/ -- Doceree, the leading global network of physician-only platforms for programmatic messaging, today announced a USD 35 million Series B round led by Creaegis, the leading digital and technology investment firm. Existing investors, Eight Roads Ventures, and F-Prime Capital, also participated in the round.

Key Points:

Existing investors, Eight Roads Ventures, and F-Prime Capital, also participated in the round.
The investment speaks volumes about the value we are creating in the space," said Harshit Jain MD, Founder & Global CEO, Doceree.
The products will facilitate HCP targeting like never before, enriching communications at multiple HCP touchpoints in the professional and clinical journeys of physicians.
Investec advised Doceree on the Series B transaction.

Doceree raises $35 million in Series B funding, led by Creaegis with participation from Eight Roads Ventures and F-Prime Capital

Retrieved on:

Wednesday, September 27, 2023

PARSIPPANY, N.J., Sept. 27, 2023 /PRNewswire/ -- Doceree, the leading global network of physician-only platforms for programmatic messaging, today announced a USD 35 million Series B round led by Creaegis, the leading digital and technology investment firm. Existing investors, Eight Roads Ventures, and F-Prime Capital, also participated in the round.

Key Points:

Existing investors, Eight Roads Ventures, and F-Prime Capital, also participated in the round.
The investment speaks volumes about the value we are creating in the space," said Harshit Jain MD, Founder & Global CEO, Doceree.
The products will facilitate HCP targeting like never before, enriching communications at multiple HCP touchpoints in the professional and clinical journeys of physicians.
Investec advised Doceree on the Series B transaction.

Axel Springer Partners with Connatix to Drive Video Engagement

Retrieved on:

Tuesday, September 19, 2023

Partnership, Axel Springer, DSP, Mass media impact on spatial perception, BILD, COMPUTER, SPORT, WELT, Publishing, Demand-side platform, SVP, Family, News, Video game

BERLIN and NEW YORK, Sept. 19, 2023 /PRNewswire/ -- Axel Springer SE, a media and technology company active in more than 40 countries, today announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement. The partnership will fuel Axel Springer's continued efforts to drive revenue for its publishers, enabling the media brands to further engage readers with their video content by leveraging Connatix's technology. The partnership underscores both companies' commitment to building an innovative, yet sustainable business model for digital quality journalism.

Key Points:

"Connatix shares our dedication to ensuring publishers remain financially viable and competitive in the digital age," said Mathias Sanchez, SVP Global Strategic Partnerships at Axel Springer.
Connatix will provide Axel Springer with several benefits, including access to the leading Demand-Side Platforms (DSP), cookieless contextual targeting, and transparent reporting.
With its technology, Connatix enhances the regular digital video monetization for Axel Springer's media brands via Media Impact and Ad Alliance.
"Our best-in-class video technology will empower Axel Springer to tap into the power of online video and innovate to help drive the future of digital publishing."