Insights AI Gaining Momentum in 2024, Viewed as a Huge Opportunity by Marketers, Reveals Entropik Survey
Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report on Insights AI.
- Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report on Insights AI.
- The survey highlights the growing popularity of Insights AI, with 76% of participants viewing it as an opportunity to reshape the market research industry through hyper-personalization.
- Insights AI, a set of AI technologies – Emotion AI, Behavior AI, and Generative AI – apart from analyzing data, helps marketers understand the subconscious human emotions that can shape consumer decisions.
- Insights AI integration helps brands by offering unparalleled depth and precision in understanding consumer motivations, preferences, and experiences.