CMRignite Appoints Trish Taylor as Chief Strategy Officer
WASHINGTON, June 28, 2023 /PRNewswire/ -- CMRignite, the nation's largest minority-owned cause marketing and social impact agency, announced today that Trish Taylor, PhD has been named its chief strategy officer. This new hire will add expertise to the agency's behavior change portfolio, which has seen exponential growth over the past three years across its public sector clients.
- WASHINGTON, June 28, 2023 /PRNewswire/ -- CMRignite, the nation's largest minority-owned cause marketing and social impact agency, announced today that Trish Taylor, PhD has been named its chief strategy officer.
- Taylor, who holds a doctorate in social and health psychology, is an award-winning communications professional who has led and implemented nationally recognized behavior change campaigns in the public, private and nonprofit sectors.
- "Trish is a respected behavior change expert, as well as a passionate leader with a proven track record of spearheading large-scale integrated communications campaigns," said David Bowles, president of CMRignite.
- In her role, Taylor will serve on the executive leadership team and lead business development and strategy across all client engagements.