Conversion marketing

Marketers Get Candid About Customer Engagement in Drift State of Conversational Marketing Report

Retrieved on: 
Wednesday, October 20, 2021
Industry, Artificial intelligence, Conversation, Conversational commerce, Conversion marketing, Marketing, B2B, Drift, Sales

Those findings, just released today in a benchmark report titled 2021 State of Conversational Marketing uncover how the B2B customer experience has transformed over the past year.

Key Points: 
  • Those findings, just released today in a benchmark report titled 2021 State of Conversational Marketing uncover how the B2B customer experience has transformed over the past year.
  • The report shows thatmarketers are shifting to real-time communication, fueled by AI-powered conversational marketing and new buyer expectations.
  • Of marketers who saw engagement with their conversational marketing solutions increase, 56% experienced increased sales productivity
    For more information on Drift and to read the full 2021 State of Conversational Marketing report, please visit www.drift.com .
  • Drift combines Conversational Marketing and Conversational Sales into a single platform that integrates chat, email, video and artificial intelligence (AI) to power the right conversations at the right time between buyers and sellers.

2021 Total Economic Impact Study Demonstrates 670% ROI for Drift Customers

Retrieved on: 
Tuesday, September 21, 2021
Conversational commerce, Human, Artificial intelligence, Application portfolio management, Efficiency, ROI, TEI, Marketing, Conversion marketing, CEO, Gaps, B2B, Sales

BOSTON, Sept. 21, 2021 /PRNewswire/ -- Drift , the leader in Conversational Commerce for B2B, announced the findings of the 2021 Total Economic Impact (TEI) study showing that Drift enterprise customers realized a 670 percent return on investment (ROI).

Key Points: 
  • BOSTON, Sept. 21, 2021 /PRNewswire/ -- Drift , the leader in Conversational Commerce for B2B, announced the findings of the 2021 Total Economic Impact (TEI) study showing that Drift enterprise customers realized a 670 percent return on investment (ROI).
  • The study, commissioned by Drift and conducted by Forrester Consulting, examines the potential financial impact generated by customers implementing Drift's Revenue Acceleration Platform.
  • In contrast, after investing in Drift, enterprise sales and marketing teams could qualify and respond to prospects in real-time.
  • This study is a celebration of our customers' success and showcases Drift's ability to transform how businesses buy from businesses."

Drift Announces Strategic Investment from Vista Equity Partners; Partnership Will Help Customers Accelerate Revenue via B2B Conversational Commerce

Retrieved on: 
Wednesday, September 1, 2021
CTO, Ecosystem, Vista Equity Partners, Twitter, Growth, Artificial intelligence, Kirkland & Ellis, Friction, Marketing, Software as a service, B2C, Conversion marketing, Investment, Intelligence, Trust, Conversation, Commerce, Partnership, CEO, LinkedIn, Adam, Qatalyst Partners, Conversational commerce, Technology, Blog, Sales

BOSTON, Sept. 1, 2021 /PRNewswire/ -- Drift , the leader in Conversational Commerce for B2B, today announced a strategic partnership with Vista Equity Partners ("Vista)", a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses.

Key Points: 
  • BOSTON, Sept. 1, 2021 /PRNewswire/ -- Drift , the leader in Conversational Commerce for B2B, today announced a strategic partnership with Vista Equity Partners ("Vista)", a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses.
  • Vista's strategic growth investment in Drift will further accelerate the company's mission to make business buying frictionless, more enjoyable and more human.
  • In partnership with Vista, Drift will continue to invest in its customers' success while expanding its product leadership, scaling globally and bringing Conversational Commerce to more B2B businesses.
  • Drift introduced Conversational Marketing five years ago as a way to help marketers harness the digital experience for lead generation.

Lift AI Partners with Drift to Optimize Website Conversion and Accelerate Revenue

Retrieved on: 
Thursday, August 26, 2021
Marketing, CEO, Lift, Conversion marketing, Technology, Partnership, SAN, Online shopping, Sales

SAN FRANCISCO, Aug. 26, 2021 /PRNewswire-PRWeb/ --Lift AI, the leading anonymous buyer intent data solution, announced a partnership with Drift, the world's leading Revenue Acceleration Platform, providing technology and services to its enterprise customers to optimize website conversion and accelerate revenue growth.

Key Points: 
  • SAN FRANCISCO, Aug. 26, 2021 /PRNewswire-PRWeb/ --Lift AI, the leading anonymous buyer intent data solution, announced a partnership with Drift, the world's leading Revenue Acceleration Platform, providing technology and services to its enterprise customers to optimize website conversion and accelerate revenue growth.
  • Lift AI will develop playbooks, chat engagement strategies and custom service offerings for Drift customers to deliver engaging website experiences that lead to higher conversions, pipeline and ultimately, revenue.
  • "Lift AI brings a unique approach to identifying high-value visitors engaged on a website in real time," said Jared Fuller, senior director of partnerships at Drift.
  • To learn more about how Lift AI and Drift are transforming the ability to identify website visitor intent and dramatically improve conversions and revenue, please visit our website.

Drift Appoints Dave Gerhardt as First Chief Brand Officer

Retrieved on: 
Monday, August 16, 2021
CBO, CMO, CEO, Privy, Technology, Deloitte, Twitter, Marketing, Growth, Deloitte Technology Fast 500, Conversion marketing, Software as a service, Industry, Life

"Dave is one of the best marketers in our industry and was instrumental in building the Drift brand our customers know and love today. We are thrilled to welcome him back to the team to focus on one thing--building the next great business brand," said David Cancel, founder and CEO of Drift. "Amidst global expansion and a fragmented future of work, we're laser-focused on aligning sales and marketing on a single platform, and transforming the way businesses buy from business. Dave is an incredible hype man and understands how to bring this vision to life, returning at a pivotal moment in our company history. I look forward to partnering with him to tell our story as we write our next chapter."

Key Points: 
  • BOSTON, Aug. 16, 2021 /PRNewswire/ -- Drift , the world's leading Revenue Acceleration Platform , today announced that Dave Gerhardt has rejoined the company as its first chief brand officer (CBO).
  • Gerhardt joins Drift from his role of chief marketing officer (CMO) at Privy, a leading brand in e-commerce marketing, which was acquired by Attentive Mobile in June 2021.
  • "I'm excited to rejoin Drift as chief brand officer to continue to build one of the best brands in B2B SaaS today," Gerhardt said.
  • Gerhardt is also the founder of Dave Gerhardt Marketing Group (DGMG) and runs a community of over 3,000 marketers.

Intercom is Named to the Forbes Cloud 100 For Fifth Consecutive Year

Retrieved on: 
Tuesday, August 10, 2021
Cloud, IPO, Amazon, Education, Cloud computing, Lyft, PagerDuty, Mind–body, LinkedIn, Yelp, Partner, DocuSign, Snowflake, Foundation, Intercom, Journalism, Partnership, Skype, Forbes, Technology, LifeLock, Solution, Conversion marketing, LIVE, Social capital, Bessemer Venture Partners, Pinterest, IBM, Silicon, Initial public offering, Direct-to-consumer, Multimedia, Bessemer, Internet, SAN, Human, NCino, Growth, Guild Education, Rising Star, Communication, Food delivery, Public relations, Video game console, Financial services

For the sixth straight year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies each year.

Key Points: 
  • For the sixth straight year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies each year.
  • The Cloud 100 evaluation process involved ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%).
  • For market leadership, the Cloud 100 enlists the help ofa judging panel of 34public cloud company CEOs who assist in evaluating and ranking their private company peers.
  • "The companies of the Cloud 100 list represent the best and brightest emerging companies in the cloud sector," said Alex Konrad, senior editor at Forbes.

Drift and SalesLoft Partner to Accelerate Revenue via Hyper-Relevant Customer Engagement

Retrieved on: 
Tuesday, August 10, 2021
Glassdoor, CEO, Collection, SalesLoft, Partnership, Organization, Technology, Solution, Conversion marketing, Inc. (magazine), 100 Best Workplaces in Europe, IBM, Cisco Systems, Goal, Marketing, Sales, Online shopping

Through powerful features like real-time notifications and visitor identification, Drift and SalesLoft customers can now enhance the purchasing experience by aligning messaging across the entire organization.

Key Points: 
  • Through powerful features like real-time notifications and visitor identification, Drift and SalesLoft customers can now enhance the purchasing experience by aligning messaging across the entire organization.
  • Visitor Identification:Prospects in SalesLoft Cadences can be identified and targeted with specific Drift playbooks and engaged in a personalized way in real-time.
  • Easy SalesLoft Cadence Enrollment:Marketers can enroll a buyer into a SalesLoft Cadence from the chat inbox or directly from the Drift Feed.
  • Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster.

Sovrn Holdings, Inc. Acquires Monetizer101 to Expand Affiliate Marketing Tools for Publishers

Retrieved on: 
Thursday, July 29, 2021
Electronic Arts, Industry economics), Conversion marketing, E-commerce, Trade, Economic taxonomy

Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue.

Key Points: 
  • Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue.
  • "Monetizer101 is focused on providing user-friendly tools that help publishers create valuable experiences for their readers, while saving time and resources," said Nicola Ghezzi, CEO, Monetizer101.
  • "In Sovrn we've found a partner that shares our view that putting the right tools in the hands of publishers can help them get more from their commerce content."
  • "Sovrn and Monetizer101 both share a commitment to helping publishers and independent creators capitalize on the growth of e-commerce," stated Walter Knapp, CEO, Sovrn.

Conversion Pipeline, LLC Expands Presence to Pittsburgh, PA

Retrieved on: 
Tuesday, July 27, 2021
Digital marketing, Marketing, World Wide Web, Search engine marketing, Search engine optimization, Conversion marketing

FAIRFAX, Va., July 27, 2021 /PRNewswire-PRWeb/ --Conversion Pipeline, LLC a leading Digital Marketing firm, now has a presence in Pittsburgh, PA to provide local support for their Search Engine Optimization, Search Engine Marketing as well as their complete suite of advertising and marketing services.

Key Points: 
  • FAIRFAX, Va., July 27, 2021 /PRNewswire-PRWeb/ --Conversion Pipeline, LLC a leading Digital Marketing firm, now has a presence in Pittsburgh, PA to provide local support for their Search Engine Optimization, Search Engine Marketing as well as their complete suite of advertising and marketing services.
  • We felt now was a great opportunity to offer these local businesses the support needed to help them advertise and market online," said Michael Delpierre, CEO of Conversion Pipeline.
  • This will be led by Conversion Pipeline employee and Pittsburgh area resident, Logan Robins.
  • 2017 Conversion Pipeline was listed by CIO Review Magazine as one of the 20 Most Promising Google Technology Solutions Providers.

Unbounce Introduces the First AI-Guided Landing Page Building Experience

Retrieved on: 
Monday, July 19, 2021
Digital marketing, E-commerce, World Wide Web, Unbounce, Online advertising, Landing page, Conversion marketing

VANCOUVER, British Columbia, July 19, 2021 (GLOBE NEWSWIRE) -- Unbounce , the global leader in landing page and conversion intelligence software, today announced the launch of Smart Builder (open beta), an AI-powered landing page builder that takes marketers through a guided, personalized journey of creating a landing page, pre-built to convert.

Key Points: 
  • VANCOUVER, British Columbia, July 19, 2021 (GLOBE NEWSWIRE) -- Unbounce , the global leader in landing page and conversion intelligence software, today announced the launch of Smart Builder (open beta), an AI-powered landing page builder that takes marketers through a guided, personalized journey of creating a landing page, pre-built to convert.
  • Building a landing page without any guidance can be particularly challenging for small business owners with limited time, ad budgets and marketing expertise.
  • Learn more about Smart Builder and Unbounce here: unbounce.com/product/smart-builder
    Unbounce is the global leader in landing page and conversion intelligence software empowering marketers to build and test high-performing landing pages without a web developer.
  • As part of the companys purpose to help the world grow smarter, the landing page platform is helping marketers dramatically increase their conversions leveraging the Unbounce Conversion Intelligence technology.