- As of last week, both are clients of Palantir Technologies, a US tech company “focused on creating the world’s best user experience for working with data”.
- In a three-year deal, Coles plans to deploy Palantir’s tools across more than 840 supermarkets to cut costs and “redefine how we think about our workforce”.
The Palantir process
- Typically, Palantir first sends out “forward-deployed engineers” to begin work with an organisation’s data, which is often messy, incomplete and fragmented.
- Then the data can be fed into Palantir’s platforms – in this case, customisable software called Foundry and the Artificial Intelligence Platform.
- In this sense, Palantir shifts from the visible to the operational, imperceptibly but powerfully shaping the lives and livelihoods of Australian supermarket employees and shoppers.
Optimising the workforce
- First, by inking this deal, Coles frames itself as future-forward and logistically driven.
- Groceries and grocery-store labour become more data, just like the hedge funds, healthcare, or immigrants that other Palantir clients coordinate.
- Food (and the labour needed to grow, pack and ship it) is transformed from a human need to an optimisation problem.
A walled garden
- As my own research found, Palantir clients tend to enjoy the all-encompassing data and new features but also become dependent on them.
- Much like Apple or Amazon, Palantir’s services excel at creating “vendor lock-in”, a perfect walled garden which clients find hard to leave.
A way of seeing
Finally, vision. What Palantir sells is fundamentally a way of seeing. Its dashboards promise a God’s eye view that can stretch across an entire organisation or zoom in to granular detail to locate that “needle in the haystack” insight. The claim is that this data-driven view is a shortcut to total knowledge, a way to map every operation, reveal every important element, and identify every inefficiency.
- The sweat of workers struggling to pack at pace, the belt-tightening of consumers struggling to make ends meet, and the struggle of farmers to survive unexpected climate impacts will go untracked.
- Such details never appear on the platform – and if they’re not data, they don’t matter.
Luke Munn does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.