Orangetheory Fitness

LaserAway - Nation's Leading Aesthetic Dermatology Company - Adds Former Orangetheory CMO and Amazon Exec Kelly Lohr as Chief Customer Officer

Retrieved on: 
Monday, April 29, 2024

LOS ANGELES, April 29, 2024 /PRNewswire/ --The nation's leading aesthetic dermatology chain, LaserAway, has hired Kelly Lohr as its first-ever Chief Customer Officer. Overseeing the end-to-end customer journey – including customer acquisition and customer engagement, retention, and loyalty – Lohr joins after serving as Chief Marketing Officer at fitness giant Orangetheory Fitness and holding executive marketing roles at Freshly and Amazon. Already in 145 locations, LaserAway will benefit from Lohr's expertise in scaling health and wellness brands.

Key Points: 
  • LOS ANGELES, April 29, 2024 /PRNewswire/ --The nation's leading aesthetic dermatology chain, LaserAway, has hired Kelly Lohr as its first-ever Chief Customer Officer.
  • Overseeing the end-to-end customer journey – including customer acquisition and customer engagement, retention, and loyalty – Lohr joins after serving as Chief Marketing Officer at fitness giant Orangetheory Fitness and holding executive marketing roles at Freshly and Amazon.
  • In just the past four years, we've experienced remarkable demand for our services," LaserAway Co-Founder and CEO Scott Heckmann said.
  • Prior to her role as CMO at Orangetheory, Lohr was Chief Growth Officer at Freshly, the Nestle-owned healthy prepared meal delivery subscription service.

Webflow announces acquisition of Intellimize - expanding beyond visual development to become an integrated Website Experience Platform

Retrieved on: 
Friday, April 19, 2024

SAN FRANCISCO, April 19, 2024 /PRNewswire-PRWeb/ --Today, Webflow announced the acquisition of Intellimize, a website personalization and conversion rate optimization platform that leverages AI to help marketing teams personalize websites for each unique visitor across the buyer journey.

Key Points: 
  • Intellimize is a website personalization and conversion rate optimization platform that leverages AI to help marketing teams personalize websites.
  • This is a major step in Webflow's vision to become the world's first Website Experience Platform (WXP).
  • Webflow aims to make it seamless for marketers and designers to create on-brand, professional websites that deliver personalized, engaging experiences, driving measurable business results.
  • Webflow's WXP will combine visual site building, a powerful content management system, hosting, personalization, optimization, and more.

CEO of Orangetheory Fitness David Long Joins Safety Shot’s Board of Directors

Retrieved on: 
Monday, March 18, 2024

JUPITER, FL, March 18, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), a pioneer in innovative well-being solutions, is excited to announce that David J. Long, the CEO and co-founder of Orangetheory Fitness, has joined the company’s Board of Directors.

Key Points: 
  • Long, the CEO and co-founder of Orangetheory Fitness, has joined the company’s Board of Directors.
  • Long has over 20 years of experience in the fitness and wellness industries, leading and increasing growth for companies.
  • I’m pleased to join the Safety Shot team and am thrilled to support the launch of this exceptional product,” stated Long.
  • I am confident that Safety Shot could become the next one,” stated Safety Shot Chairman of the Board John Gulyas.

KBRA Assigns Preliminary Ratings to SEB Funding LLC, Series 2024-1

Retrieved on: 
Monday, March 11, 2024

KBRA assigns preliminary ratings to two classes of notes for SEB Funding LLC (the Issuer), Series 2024-1 (SEB 2024- 1), a whole business securitization.

Key Points: 
  • KBRA assigns preliminary ratings to two classes of notes for SEB Funding LLC (the Issuer), Series 2024-1 (SEB 2024- 1), a whole business securitization.
  • The Series 2021-1 transaction (the Existing Notes) and Series 2024-1 (together with the Existing Notes, the Notes) share in the same collateral pool.
  • On the Series 2024-1 closing date, the Series 2024-1 Class A-1- VFN Notes will be undrawn (and will not be drawable until the Business Combination is successfully closed) and the proceeds from the issuance of the Series 2024-1 Class A-2 Notes will be held in an escrow account.
  • KBRA re-analyzed the Existing Notes in conjunction with the issuance of the Series 2024-1.

Orangetheory Fitness and Self Esteem Brands Complete Merger, Creating the World's Largest Footprint in Fitness, Health and Wellness Services

Retrieved on: 
Tuesday, April 2, 2024

BOCA RATON, Fla. and WOODBURY, Minn., April 2, 2024 /PRNewswire/ -- In a landmark move for the global fitness, health and wellness industry, Orangetheory Fitness, the leader in heart rate-based interval training, and Self Esteem Brands, the leading portfolio of purpose-driven health and personal care brands, have officially closed a merger of equals, creating the world's largest portfolio of powerhouse brands poised to capture greater market share in the $5.6 trillion global wellness economy*.

Key Points: 
  • BOCA RATON, Fla. and WOODBURY, Minn., April 2, 2024 /PRNewswire/ -- In a landmark move for the global fitness, health and wellness industry, Orangetheory Fitness, the leader in heart rate-based interval training, and Self Esteem Brands, the leading portfolio of purpose-driven health and personal care brands, have officially closed a merger of equals, creating the world's largest portfolio of powerhouse brands poised to capture greater market share in the $5.6 trillion global wellness economy*.
  • The merger establishes one of the largest fitness, health and wellness franchise operators in the world, including Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness and The Bar Method.
  • The new company represents $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries and territories on all seven continents.
  • Private equity firm Roark Capital, which invested in Self Esteem Brands and Orangetheory Fitness in 2014 and 2016 respectively, will continue to support the newly merged entity alongside the founders and leadership teams.

Orangetheory and Comedian Hannah Berner Come Together to Host the Funniest Night in Fitness

Retrieved on: 
Thursday, February 15, 2024

BOCA RATON, Fla., Feb. 15, 2024 /PRNewswire/ -- Orangetheory Fitness and comedian Hannah Berner today announced the breakout performer's next comedy event: WTF is OTF?! On Feb. 28, Berner will take the stage for a roast of the fitness industry and the many clichés and fads that come along with it—ultimately poking fun at all the "fitness WTFs" out there. The event will take place in the heart of New York City and livestream on TikTok.

Key Points: 
  • BOCA RATON, Fla., Feb. 15, 2024 /PRNewswire/ -- Orangetheory Fitness and comedian Hannah Berner today announced the breakout performer's next comedy event: WTF is OTF?!
  • On Feb. 28, Berner will take the stage for a roast of the fitness industry and the many clichés and fads that come along with it—ultimately poking fun at all the "fitness WTFs" out there.
  • Following the set, attendees will join Hannah Berner in a one-hour Orangetheory workout so everyone can finally answer the most anticipated question of the night…"WTF is OTF?!"
  • Blending Berner's own fitness perspective with a night of laughter and sharp wit, the WTF is OTF?!

Empire Portfolio Group Welcomes New Orangetheory Fitness Studio in West Caldwell, NJ

Retrieved on: 
Monday, January 29, 2024

WEST CALDWELL, N.J., Jan. 29, 2024 /PRNewswire/ -- Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory® Fitness, the heart rate-based interval training fitness franchise, announced today it will open a new studio centrally located in West Caldwell, NJ at 895 Bloomfield Avenue.

Key Points: 
  • WEST CALDWELL, N.J., Jan. 29, 2024 /PRNewswire/ -- Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory® Fitness, the heart rate-based interval training fitness franchise, announced today it will open a new studio centrally located in West Caldwell, NJ at 895 Bloomfield Avenue.
  • Covering 3000 square feet, the state-of-the-art West Caldwell studio will be equipped with the latest cutting-edge equipment, including Orangetheory's renowned coaching and advanced in-studio and wearable fitness technology.
  • Orangetheory Fitness is a rapidly expanding franchise company and a leader in the boutique fitness industry.
  • For more information about the West Caldwell Orangetheory Fitness studio and founding memberships, please call 862-343-5870.

Ace Pickleball Club Reveals Franchise Opening Schedule for 2024

Retrieved on: 
Tuesday, January 9, 2024

ATLANTA, Jan. 9, 2024 /PRNewswire/ -- Ace Pickleball Club has revealed the locations and projected opening timelines for their next 7 franchised clubs across the U.S.

Key Points: 
  • ATLANTA, Jan. 9, 2024 /PRNewswire/ -- Ace Pickleball Club has revealed the locations and projected opening timelines for their next 7 franchised clubs across the U.S.
  • Ace Pickleball Club is a member-focused indoor pickleball club franchise growing rapidly across the country.
  • Ace Pickleball Club now has 86 franchises in development amongst 24 franchisees and across 17 states.
  • To support the growth, Ace Pickleball Club has made numerous hires over the last 90 days and now has a franchise support team of 20+ individuals.

Orangetheory Opens First Fitness Studio in Manassas

Retrieved on: 
Tuesday, January 9, 2024

MANASSAS, Va., Jan. 9, 2024 /PRNewswire/ -- Prince William County residents can now get more life from their workouts with the grand opening of Manassas' first Orangetheory Fitness studio, as part of one of the world's fastest-growing franchise companies.

Key Points: 
  • MANASSAS, Va., Jan. 9, 2024 /PRNewswire/ -- Prince William County residents can now get more life from their workouts with the grand opening of Manassas' first Orangetheory Fitness studio, as part of one of the world's fastest-growing franchise companies.
  • Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out, giving people a longer, more vibrant life.
  • And it's unique fitness routine is increasingly popular – two decades after being founded, Orangetheory Fitness still continues to provide members with health results.
  • The Manassas Orangetheory studio will offer over 50 class offerings seven days a week including the all new Tread50 and Strength50 classes.

Ascent Protein Announces Partnership With Orangetheory Fitness As First Official Protein Powder

Retrieved on: 
Wednesday, January 3, 2024

DENVER, Jan. 3, 2024 /PRNewswire-PRWeb/ -- Ascent, one of America's fastest-growing sports nutrition brands, announces a nationwide partnership with Orangetheory Fitness (OTF) as the brand's first Official Protein Powder Partner. Ascent's 100% Whey Protein Powder and Plant Protein Powder – available in Vanilla, Chocolate and Chocolate Peanut Butter - can be found at select Orangetheory Fitness locations nationwide. Ascent is also excited to announce that as part of this partnership, they have created a custom 1lb bag exclusively for Orangetheory studios that will feature the Orangetheory Fitness logo.

Key Points: 
  • Ascent, one of America's fastest-growing sports nutrition brands, announces a nationwide partnership with Orangetheory Fitness (OTF) as the brand's first Official Protein Powder Partner.
  • DENVER, Jan. 3, 2024 /PRNewswire-PRWeb/ -- Ascent, one of America's fastest-growing sports nutrition brands, announces a nationwide partnership with Orangetheory Fitness (OTF) as the brand's first Official Protein Powder Partner.
  • Ascent's 100% Whey Protein Powder and Plant Protein Powder – available in Vanilla, Chocolate and Chocolate Peanut Butter - can be found at select Orangetheory Fitness locations nationwide.
  • "We're excited to bring Ascent Protein on as our official Protein Powder Partner," says Scott Brown, vice president of Fitness for Orangetheory.