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France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics-with Americans Leading the Charge

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Tuesday, February 27, 2024

SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics.

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SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics.
After Qatar hosted the World Cup, the country saw between a 79-255% increase in international lodging searches, bucking seasonal travel trends.
Tickets for the 33rd Olympic Games went on sale on 30 November 2023, and travel demand to France has already increased substantially.
Given that summer travel to Paris is consistently strong, travelers need to book their trips early during the Olympic Games.

MKHSTRY ANNOUNCES MKHSTRY AI, THE COMPANY'S PATENT-PENDING CREATIVE IDEATION ENGINE DEVELOPED BY MARKETING INDUSTRY INNOVATOR JEFF CHARNEY

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Tuesday, February 27, 2024

Flo, Human intelligence, CMO, AI, UX, Progressive, Marketing, Super Bowl, AIS, Bowl game, Aflac, Creativity, Heart, Research

CLEVELAND, Feb. 27, 2024 /PRNewswire/ -- MKHSTRY today announced the launch of its new patent-pending creative ideation engine, MKHSTRY AI, developed by marketing industry innovator, Jeff Charney. The new AI will be an industry first-mover, proving that not only can you train an AI to be creative, but you can also harness that creativity to launch bold, large-scale, national marketing campaigns – long considered the heart of the $350 billion industry.

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The Custom-Trained AI Helps Top-Tier Marketers Spark Creative "Lightbulb" Moments; Reduces Time, Money, and Effort From Concept to Campaign Launch
CLEVELAND, Feb. 27, 2024 /PRNewswire/ -- MKHSTRY today announced the launch of its new patent-pending creative ideation engine, MKHSTRY AI, developed by marketing industry innovator, Jeff Charney.
MKHSTRY's team spent the past year laser-focused on building, refining, and training the patent-pending MKHSTRY AI to think and act like a creative Fortune 500 CMO.
This is a key distinction of the product because it's largely developers, not marketers, who built many of today's marketing-centric AI tools.
The CMO mind behind MKHSTRY AI is former Brand CMO of the Year, Jeff Charney , now CEO of MKHSTRY.

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics-with Americans Leading the Charge

Retrieved on:

Tuesday, February 27, 2024

SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics.

Key Points:

SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics.
After Qatar hosted the World Cup, the country saw between a 79-255% increase in international lodging searches, bucking seasonal travel trends.
Tickets for the 33rd Olympic Games went on sale on 30 November 2023, and travel demand to France has already increased substantially.
Given that summer travel to Paris is consistently strong, travelers need to book their trips early during the Olympic Games.

Rakuten Teams Up with Kate Hudson and Designer Brand PatBO for Ad that Celebrates Savvy Shoppers Who "Get It"

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Monday, February 26, 2024

SAN, Woman, SVP, Marketing, Kate Hudson, Culture, Super Bowl, Creative, Clueless, Communication, New York Fashion Week, Partnership, Nightclub

SAN FRANCISCO, Feb. 26, 2024 /PRNewswire/ -- Rakuten, the leading shopping platform that offers Cash Back and rewards, is collaborating with actress Kate Hudson and fashion designer Patricia Bonaldi of PatBO for the launch of its new advertising campaign, "Shoppers Get It." The new ad creative celebrates the thrill of discovering new shopping secrets and Rakuten's rise as the savvy shopper's most rewarding way to shop and save.

Key Points:

The new ad creative celebrates the thrill of discovering new shopping secrets and Rakuten's rise as the savvy shopper's most rewarding way to shop and save.
It opens in the ladies' room of a swanky bar where two women realize they are wearing the same PatBO dress, but only one received Cash Back from Rakuten.
For the spot, Rakuten engaged runway designer Patricia Bonaldi to create a custom PatBO velvet mini dress with rhinestone detailing.
Now through March 11, visit Rakuten here to shop the Rakuten exclusive PatBO Velvet Mini Bodice Dress along with the entire PatBO brand, all at 10% Cash Back.

RECOGNIZING LOCAL HIGH SCHOOL ATHLETES FOR ACHIEVEMENTS OFF THE FIELD A PRIORITY FOR AYLO HEALTH'S MISSION

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Thursday, February 22, 2024

Marketing, School, Bowl game, Super Bowl, Athlete, Sport, Student, Nursing

ATLANTA, Feb. 22, 2024 /PRNewswire/ -- Recognizing athletic achievements is not an uncommon occurrence. From the Super Bowl to the World Cup, these pinnacles of athletic success are recognized the world over and the talented players that perform at these levels are celebrated for their performance. For young athletes who look up to these sports icons, working towards the physical victories such players have achieved is only part of their process. For student athletes, there are many facets to success that are accomplished on and off the field, but there are few ways to recognize and reward these young players for their achievements off the field.

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For student athletes, there are many facets to success that are accomplished on and off the field, but there are few ways to recognize and reward these young players for their achievements off the field.
"There are enough awards for 'points scored'" Ryan Pederson commented, Vice President at Positive Athlete, "we believe in also recognizing young athletes outside of athletic success."
Together with Positive Athlete, Aylo Health created the "Do Amāzing Things" award, a college scholarship that is given to positive athletes in high school, who make it a priority to do amazing things in their schools and communities.
"We know only about 2% of high school athletes receive college level athletic scholarships" Pederson noted.

Mercy Launches "Joy" Chatbot to Revolutionize Employee Benefits Access

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Thursday, February 22, 2024

Hospital, Super Bowl, Multimedia, AI, National Research Corporation, Physician, Health, Pharmacy, LLM, HR, FMLA, Federal, Patient, Heart, Medicaid, Microsoft, Nursing

ST. LOUIS, Feb. 22, 2024 /PRNewswire/ -- Mercy, a leader in health care innovation, introduces "Joy," a groundbreaking chatbot that transforms how co-workers access information about their benefits. Developed as part of Mercy's collaboration with Microsoft, Joy leverages cutting-edge generative artificial intelligence technology that acts as a super-smart assistant.

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ST. LOUIS, Feb. 22, 2024 /PRNewswire/ -- Mercy, a leader in health care innovation, introduces "Joy," a groundbreaking chatbot that transforms how co-workers access information about their benefits.
"Joy addresses a long-standing challenge faced by our co-workers," said Kerry Bommarito, Mercy vice president of enterprise data science.
"Before Joy, navigating through tens or even hundreds of documents on our intranet for benefits information was time consuming and complicated.
In fiscal year 2023 alone, Mercy provided more than half a billion dollars of free care and other community benefits, including traditional charity care and unreimbursed Medicaid.

Unpacking Super Bowl LVIII Ads - Latinos nearly absent again

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Tuesday, February 20, 2024

Super Bowl LVIII, Strategic planning, Super Bowl, First officer (aviation), Dunkin, System, Wells Fargo, Bowl game, Univision, Doritos, ADS, NFL, Anheuser-Busch brands, Poppi, CBS, Partnership, Television

Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.

Key Points:

Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.
Seven more (He Gets Us, Lindt, Poppi, Toyota, Dunkin, Copilot and Wells Fargo) featured Latinos in protagonist ensembles.
"The majority of the nearly 64 million Latinos living in the U.S. are darker skinned, indigenous looking.
Dr. Poza continues, "While Black representation is up from last year, Asians are even more invisible than Latinos with only two ads featuring Asian protagonists."

Global #1 VIP Crypto Casino Lucky Block Partners With MMA Legend Michael Bisping

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Saturday, February 17, 2024

Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.

Key Points:

Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.
Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.
With the Bisping tie-up, Lucky Block is positioning itself as the global leading sportsbook and crypto casino.
As the world's #1 VIP crypto casino, Lucky Block just recently increased its maximum bet limits tenfold, making Lucky Block the #1 destination for even the most demanding high-stakes players.

Global #1 VIP Crypto Casino Lucky Block Partners With MMA Legend Michael Bisping

Retrieved on:

Saturday, February 17, 2024

Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.

Key Points:

Through securing this sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.
Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.
With the Bisping tie-up, Lucky Block is positioning itself as the global leading sportsbook and crypto casino.
As the world's #1 VIP crypto casino, Lucky Block just recently increased its maximum bet limits tenfold, making Lucky Block the #1 destination for even the most demanding high-stakes players.

WOMEN RAISE THE GAME TAKES CENTER STAGE DURING SUPER BOWL WEEKEND HONORING DYNAMIC WOMEN BEHIND THE SCENES IN SPORTS

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Friday, February 16, 2024

LAS VEGAS, Feb. 16, 2024 /PRNewswire/ -- Women Raise the Game, Presented by Boldyn Networks, hosted a memorable honoree experience during Super Bowl weekend recognizing a group of extraordinary women who play pivotal roles behind the scenes in sports.

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LAS VEGAS, Feb. 16, 2024 /PRNewswire/ -- Women Raise the Game, Presented by Boldyn Networks, hosted a memorable honoree experience during Super Bowl weekend recognizing a group of extraordinary women who play pivotal roles behind the scenes in sports.
Other notable guests included Grammy Award winning Producer Hit-boy, Actively Black CEO Lanny Smith, and Tech Entrepreneur & Diversity Advocate Marilyn Booker.
With heartfelt speeches and tokens of appreciation, these athletes expressed gratitude for the unwavering encouragement, support, and sacrifices made by these dynamic women.
Zaileen Janmohamed, President & CEO of the Bay Area Host Committee who received the Woman of the Year Award said, "Women really do raise the game.