Wella Company Launches New Sustainable WELLOXON PERFECT Professional Color Developer That Delivers Same High-Quality Performance
1 Salon Color Brand in the worldi, have introduced a revamped and more sustainable version of its WELLOXON PERFECT salon color developer.
- 1 Salon Color Brand in the worldi, have introduced a revamped and more sustainable version of its WELLOXON PERFECT salon color developer.
- Key examples of WELLOXON PERFECT salon color developer’s improved environmental impact include:
More Sustainable Formula: WELLOXON PERFECT’s upgraded formula is now vegan and is formulated without any ingredients derived from animals. - Salons can now offer their clients a vegan and more sustainable permanent hair color service by pairing the new WELLOXON PERFECT developer with Wella Professionals vegan color lines Koleston Perfectiv, Illumina Color, and Blondorplex, the first two of which are a color crème packaged in 100% recycled aluminum tubes.
- WELLOXON PERFECT is being launched globally beginning in April 2024 in markets across Europe, North America, Australia and New Zealand.