Her Campus Media Acquires Gen Z Influencer Marketing Platform Zfluence
BOSTON, Oct. 26, 2023 /PRNewswire/ -- As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, announced that it has acquired Zfluence, a platform connecting brands with passionate young content creators. This new addition to the Her Campus Media family reinforces its position as the preferred Gen Z marketing solution for the world's leading brands, powering authentic and organic collaborations between companies and the highly sought-after Gen Z demographic.
- BOSTON, Oct. 26, 2023 /PRNewswire/ -- As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media , the #1 media portfolio for college women and Gen Z, announced that it has acquired Zfluence , a platform connecting brands with passionate young content creators.
- This new addition to the Her Campus Media family reinforces its position as the preferred Gen Z marketing solution for the world's leading brands, powering authentic and organic collaborations between companies and the highly sought-after Gen Z demographic.
- Bringing in Zfluence will further strengthen Her Campus Media's influencer marketing capabilities by growing its community of Gen Z influencers and integrating Zfluence's proprietary tech–which allows brands to match with, filter, and select influencers for their campaigns–to the Her Campus Media ecosystem.
- As a collective, Her Campus Media will now have the ability to run even larger, stronger, more scalable and robust influencer marketing programs that deliver on brand goals.