Formula E | Jotup

Foresight Research: Motorsports – It’s Bigger than you Think

Retrieved on:

Tuesday, November 7, 2023

CHIPS, ROI, Research, Safety, BEV, Immersion, Formula E, Marketing, Monsoon, Motorsport

“The reach of motorsports is impressive – more than one third of all new vehicle buyers watched or attended races” noted Steve Bruyn CEO of Foresight Research.

Key Points:

“The reach of motorsports is impressive – more than one third of all new vehicle buyers watched or attended races” noted Steve Bruyn CEO of Foresight Research.
This year Foresight Research focused on top sanctioning bodies, electric vehicle racing, selling new vehicles and ROI.
The 2023 Motorsports Immersion Report™ is one of many syndicated reports and custom analyses generated from the annual CHIPS database.
CHIPS reports on 16 marketing channels but concentrates on: public relations, sponsored events, motorsports, auto shows, as well as automotive accessories.

VT Markets joins forces with Maserati MSG Racing for Formula E's 10th season

Retrieved on:

Monday, October 16, 2023

Trident, Partnership, Maserati, MPL Philippines Season 10, Family, Maserati MSG Racing, World championship, Heart, Formula, Foreign exchange market, 2019 FIA Formula 3 Championship, Formula E, VT, Circuit Ricardo Tormo, Entertainment, Season, United

SYDNEY, Oct. 16, 2023 /PRNewswire/ -- Maserati MSG Racing and VT Markets announce new partnership in Formula E.

Key Points:

SYDNEY, Oct. 16, 2023 /PRNewswire/ -- Maserati MSG Racing and VT Markets announce new partnership in Formula E.
As Season 10 of the FIA Formula E World Championship fast-approaches, Maserati MSG Racing is proud to announce a multi-year global partnership with VT Markets, a leading online broker in the financial space.
Like Maserati MSG Racing, VT Markets believes in the power of opportunity and advancement.
"Season 10 is a very exciting time to be a part of Formula E, and we're delighted to welcome VT Markets to Maserati MSG Racing.
"This partnership between VT Markets and Maserati MSG Racing represents a unique convergence of two leading brands in their respective fields.

Catapult Signs Multi-Year Agreement with NASCAR to be the Official Supplier of Race Control Systems

Retrieved on:

Thursday, September 14, 2023

Telemetry, Senior, FIA, FIA Formula 3 Championship, ASX, Competition, Organization, NASCAR Cup Series, NASCAR, E, MA, Sport, NASCAR Craftsman Truck Series, Formula E, Management, Catapult

Boston, MA USA, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Catapult (ASX:CAT), the global leader in sports technology solutions for professional teams, is now the official supplier of race control systems to NASCAR.

Key Points:

Boston, MA USA, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Catapult (ASX:CAT), the global leader in sports technology solutions for professional teams, is now the official supplier of race control systems to NASCAR.
The new multi-year agreement, which begins this season, will see Catapult supply its incident review and video replay system, RaceWatch ID, to Race Control and Competition officials for NASCAR’s top three racing series; NASCAR Cup Series, XFinity Series, and Craftsman Truck Series.
NASCAR is the largest motorsport vertical in North America.
“We are honored to add NASCAR to our customer base of elite teams and leagues around the globe.

THE ROMANS NEW YORK PROMOTES PR MAVEN, KATHERINE ESPINOSA, TO SENIOR VICE PRESIDENT

Retrieved on:

Thursday, August 31, 2023

NEW YORK, Aug. 31, 2023 /PRNewswire/ -- The Romans New York, one of the fastest growing creative PR agencies in the US, has named Katherine Espinosa Senior Vice President, Culture + Media.

Key Points:

NEW YORK, Aug. 31, 2023 /PRNewswire/ -- The Romans New York, one of the fastest growing creative PR agencies in the US, has named Katherine Espinosa Senior Vice President, Culture + Media.
With a keen understanding of the cultural pulse and "what's next," Espinosa brings a strategic media relations acumen rooted in strategic insights that deliver on brand objectives.
Her shared strive to create culturally resonant brands will remain a core part of her role through strategic and creative development.
Of the promotion, Sarah Jenkins, Executive Vice President and Partner, said, "Katherine intrinsically understands something critically important in PR - that culture is currency.

Maserati Icon: GranTurismo Takes the Spotlight at Laguna Seca During 75th Anniversary Monterey Car Week Celebration

Retrieved on:

Saturday, August 19, 2023

MONTEREY, Calif., Aug. 19, 2023 /PRNewswire/ -- Italian luxury and performance brand Maserati commemorated 75 years of GranTurismo – with an exclusive celebration event in partnership with Sotheby's. Held on Friday, August 18 at the WeatherTech Raceway Laguna Seca as part of the brand's Monterey Car Week, Maserati gathered owners and their personal vehicles for a historic parade lap on the famed track to reflect upon the heritage that built the House of the Trident, while giving a glimpse of the brand's exciting present and bright future.

Key Points:

The theory of GranTurismo began with the introduction of the 1947 Maserati A6 1500.
From there, the idea of GranTurismo was born, and its concept became the cornerstone of all future Maserati models.
The event coincided with the triumphant return of the all-new 2024 Maserati GranTurismo .
By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2030.

Mouser-Backed DS PENSKE Formula E Racing Team Wraps-Up Another Thrilling Season

Retrieved on:

Monday, August 7, 2023

View the full release here: https://www.businesswire.com/news/home/20230807409089/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20230807409089/en/
Mouser congratulates drivers Jean-Éric Vergne, Stoffel Vandoorne, and the DS PENSKE Formula E racing team for finishing in fifth place in the 2023 ABB FIA Formula E World Drivers' Championship.
This season also saw the DS PENSKE Formula E racing team earn the FIA Three-Star Environmental Accreditation.
Using the very latest technology, the DS Performance Team has stretched the boundaries of efficiency and performance with the DS E-TENSE powertrain and software.
To learn more about the Mouser-backed DS PENSKE Formula E racing team and review the season's highlights, visit https://www.mouser.com/formula-e/ .

MiddleGround Capital’s European Office Makes First Platform Acquisition with Close of UK-Based Automotive Transmission Systems Manufacturer Xtrac

Retrieved on:

Monday, July 31, 2023

The Company has also developed relationships with the world’s top hypercar OEMs, providing transmission and mechatronic systems to a number of the market’s premier vehicles.

Key Points:

The Company has also developed relationships with the world’s top hypercar OEMs, providing transmission and mechatronic systems to a number of the market’s premier vehicles.
“Xtrac represents an opportunity to partner with the leading provider of high-performance transmission systems for the specialized motorsport and automotive markets,” said John Stewart, MiddleGround Founding Partner.
Lincoln International provided corporate and capital advisory services to MiddleGround for the acquisition.
Alvarez & Marsal served as financial and tax advisors to MiddleGround.

Formula E Expands Existing Partnership with CBS Sports, Strikes U.S. Streaming Rights Deal with Roku

Retrieved on:

Tuesday, June 27, 2023

Roku users who subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience.

Key Points:

Roku users who subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience.
The new partnerships, which mark Roku’s first-ever live sports rights acquisition, reflect growing interest in all-electric motorsport racing in the United States.
Formula E, CBS Sports, and Roku announced the pioneering multi-year broadcast deal for the U.S. market following the first ABB FIA Formula E World Championship race at the Portland International Raceway in Oregon.
Last week, Formula E confirmed that the series will return to Portland in season 10 when the new broadcast partnership will be active.

Motorsport Athlete Endorsement Deals Increase 40% Year-Over-Year

Retrieved on:

Thursday, May 4, 2023

STAMFORD, Conn., May 4, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking 1.1 million sponsorships and endorsements for 250,000 brands and properties across sports, media, music and entertainment, today released its 2022-23 Motorsports Marketing Partnerships Report, analyzing over 4,200 brands, 200 athletes and 3,000 social posts in Motorsports, which consists of NASCAR Teams, NASCAR Tracks, Indycar, Formula 1 (F1), Formula E, and MotoGP.

Key Points:

Racing series, track and athlete sponsorships are continuing to rise, with over 4,000 brands sponsoring motorsports.
Endorsement deals increase 40% for motorsports athletes: The motorsports athlete sponsorships grew 40% while deals per brand increased 25% between 2021 and 2022.
Motorsport athletes average twice as many endorsement deals as their major pro sports counterparts, with 5 and 2.5 each, respectively.
"Coupled with the growing popularity of motorsports, we're also witnessing a surge in endorsement deals for the athletes that make this sport so captivating.

Southwire Named as Title Sponsor for First Formula E Race in Portland

Retrieved on:

Wednesday, March 29, 2023

"Formula E represents innovation and sustainability, which are principles mirrored at Southwire.

Key Points:

"Formula E represents innovation and sustainability, which are principles mirrored at Southwire.
"We're very proud and excited to be the Title Sponsor of the 2023 Southwire Portland E-Prix and to support this evolution to electrification."
"We are excited that Southwire is strengthening its relationship with the series to become title sponsor of a new race in the key US market.
The 2023 Southwire Portland E-Prix provides the company with a unique platform to enable business engagement and reach partners across automotive and EV value chains.