Plant-based diet

Rudi's Mountain Bakery Partners with Voyage Foods to Release a Line of Nut-Free, Snackable Sandos - It's Better Bread with a Better Spread

Retrieved on: 
Wednesday, March 6, 2024
Voyage, Rudi (spiritual teacher), Whole Foods Market, Plant-based diet, White bread, PB&J, Health, Allergen, Breakfast, Partnership, Flour

OAKLAND, Calif., March 6, 2024 /PRNewswire/ -- Voyage Foods, the Bay Area food innovation company that combines breakthrough technology and upcycled wholesome ingredients to secure the future of our favorite foods, announces today its first business-to-business (B2B) partnership with Rudi's Mountain Bakery in launching a line of nut-free Sandos. The Sandos will debut for the first time at Natural Products Expo West, March 13-16 in Anaheim, CA, appearing at both booths (Voyage's #N2338 and Rudi's #5431).

Key Points: 
  • Available at Whole Food Market nationally beginning in May, Sandos will be offered in two varieties: Grape and Strawberry.
  • "We're pleased to announce our partnership with Voyage to create Rudi's nut-free Sandos," says Justin Gold, founder of Justin's and Chief Innovation and Strategy Officer at Rudi's Mountain Bakery.
  • As an ingredient supplier, Voyage Foods provides industry manufacturers with supply chain and price stability that lead to significantly better margins.
  • To find Sandos near you following the brand's official launch in May, please visit: https://rudisbakery.com/store-locator/ .

Super Bowl: events like this are perfect for brand storytelling – unless companies get their messaging wrong

Retrieved on: 
Friday, February 9, 2024
Carbon, VR, Bullying, Pepsi, Masculinity, Social media, Emotion, Budweiser, MeToo movement, Exercise, Mac (computer), Anheuser-Busch brands, Super Bowl, Stereotype, Violence, Plague, NFL, Vietnam War, Plant-based diet, Digital, Interview, Peloton, Social justice, Research, Advertising, Head, Entertainment

With 115m viewers watching the game last year in the US, 30-second ad spots go for a reported $7m (£5.5m).

Key Points: 
  • With 115m viewers watching the game last year in the US, 30-second ad spots go for a reported $7m (£5.5m).
  • These days, “Super Bowl ads” are highly anticipated in terms of creative, memorable storytelling that hits home.
  • Successful ads leverage the massive platform not just to grab eyeballs, but to reinforce brand values through authentic, engaging stories.
  • Our research showed that employees who believe in the brand will go out of their way to do good.

When brands don’t read the room

  • Reducing environmental harm and standing up for social issues are two examples of consumer expectations of favoured brands, some of which may be tempted to jump on the bandwagon.
  • But soon after, Gillette, in its attempt to play the social activist card, launched its “is this the best a man can get?” campaign.
  • In a dramatic two-minute ad, aspects of toxic masculinity, including bullying, sexism and sexual harassment post-#MeToo were addressed.
  • The consumer base ends up feeling alienated by the brand’s perceived hypocrisy and inauthenticity.

Evolving narratives

  • Research shows that storytelling increases reader identification with characters, shifts attitudes and beliefs and creates more lasting memorability than straightforward delivery of information.
  • Unlike explicit messaging which can feel inauthentic, getting lost in a story can inspire emotions and shape beliefs in a subtle, organic way.

Digital immersive storytelling

  • We propose using immersive digital storytelling techniques for brands to craft and validate the authenticity of their messaging.
  • Interactive digital media enables more participatory story experiences between brands and audiences.
  • Working with a company to showcase their sustainability efforts, we created an immersive storytelling experience using extended reality technology.


The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Banzai Executes LOI to Acquire Boast, a Seamless Platform for Automating Video Testimonial Marketing

Retrieved on: 
Monday, January 22, 2024
Collection, Trust, Blinking, Business, Martech, Organization, Sale, Acquisition, Plant-based diet, Marketing, Whole Foods Market, HubSpot, Mazda Demio

Boast is a profitable marketing technology business with over 500 customers including HubSpot, Whole Foods, Blue Cross Blue Shield, Blink, and The North Face.

Key Points: 
  • Boast is a profitable marketing technology business with over 500 customers including HubSpot, Whole Foods, Blue Cross Blue Shield, Blink, and The North Face.
  • Boast is a comprehensive all-in-one video testimonial platform that allows businesses to seamlessly collect and leverage customer feedback to boost sales, and improve brand affinity.
  • The addition of Boast’s technology to the Banzai ecosystem would further bolster the capabilities of the Company’s engagement and video solutions like Demio.
  • We are excited at the possibility of Boast joining Banzai as they transform the MarTech landscape through their innovative and data-driven approach.”

Enviro-Log Company Appoints Eddie Andrus as Chief Executive Officer

Retrieved on: 
Thursday, October 12, 2023
The Home Depot, Recycling, Retirement, Vegetable, Organization, Alexander Dennis, Plant-based diet, Washington University in St. Louis, Environment, Marketing, Walmart, Trinity University, Accounting, Lowes, Lumber

Mr. McRoy will be succeeded by Eddie Andrus, who was appointed as Chief Executive Officer.

Key Points: 
  • Mr. McRoy will be succeeded by Eddie Andrus, who was appointed as Chief Executive Officer.
  • Previously, Mr. Andrus also served as a senior executive for a family-owned outdoor sporting ecommerce retailer and wholesale distributor.
  • Mr. Andrus holds an M.B.A. from Washington University in St. Louis and a degree in Accounting from Trinity University in Chicago.
  • Commenting on his appointment, Mr. Andrus said, “I’m very excited to join Enviro-Log Company and build upon the legacy that Ross created.

Lypid Introduces a Quality Plant-Based Pork Belly to the US: Elevating Culinary Boundaries with Versatility

Retrieved on: 
Tuesday, September 26, 2023
Taste, Heart, Plant-based diet, Marriage, Superior Taste Award, SAN, Plant, Next Generation, Baking, Restaurant, Fast food

SAN FRANCISCO, Sept. 26, 2023 /PRNewswire/ -- The company introduces Lypid Pork Belly to the United States with two B2B flagship products, Lypid Smoked Pork Belly and Lypid Braised Pork Belly.

Key Points: 
  • SAN FRANCISCO, Sept. 26, 2023 /PRNewswire/ -- The company introduces Lypid Pork Belly to the United States with two B2B flagship products, Lypid Smoked Pork Belly and Lypid Braised Pork Belly.
  • - Lypid has been proactively engaging chefs and food service providers to use the products within their unique culinary creations.
  • At the recent Plant Based World Expo 2023 in New York City, Lypid utilized their two products, Lypid Smoked Pork Belly and Lypid Braised Pork Belly , to create distinct yet equally enticing dishes to celebrate global flavors.
  • Braised Pork Belly on Noodles: An Asian Fusion Delight
    Lypid presented the exquisite plant-based braised pork belly noodles, a culinary masterpiece that encapsulates the essence of Asian cuisine.

Pangea Natural Foods Inc. Provides Comprehensive Corporate Update

Retrieved on: 
Thursday, September 14, 2023
Taste, Glory, HPP, Q3, Zinc, Marketing, Farmer, Supermarket, Hormone, Boston Pizza, Iron, Environment, Agreement, Calder Memorial Trophy, Culture, Starbucks, Magnesium, GMO, Plant-based diet, Athlete, Air Canada, Internet, Canadian Food Inspection Agency, Knowledge, Growth, Netflix, CSE, Manganese, Antisocial, Sugar, National Hockey League, Food, Calcium, CCOF, White Rock, Partnership, Save-On-Foods, NHL, DavidsTea, Vitamin E, Coal Harbor, Genetically modified organism, WestJet, Health, Vancouver Canucks, Food preservation, Airline, Food delivery, Management, Retail, Hotel, Bottled water, Dietary supplement, Tea, Subway, Pangaea

The unveiling of Glory Market marks a new chapter for the company, with the recent acquisition of Glory Juice Co. by Pangea Natural Foods Inc., a plant-based food manufacturing company with a distribution network spanning across North America.

Key Points: 
  • The unveiling of Glory Market marks a new chapter for the company, with the recent acquisition of Glory Juice Co. by Pangea Natural Foods Inc., a plant-based food manufacturing company with a distribution network spanning across North America.
  • Pangea Natural Foods is excited about the future of its co-packing services and the opportunities it brings for both the company and its partners.
  • Pangea Natural Foods looks forward to forging strong partnerships with third party food and beverage companies in British Columbia and across Canada.
  • Pangea Natural Foods is thrilled to embark on this exciting partnership with Mr. Hughes as its esteemed brand ambassador.

Specialty Food Association 67th Summer Fancy Food Show Sells Out

Retrieved on: 
Wednesday, May 31, 2023
Uncertainty, European cuisine, CRC, Consultant, Specialty Food Association, Javits Center, Southern United States Trade Association, CHE, Drexel University, Sur La Table, Plant-based diet, FC Kramatorsk, Incubator, Show, Fame-class ship of the line, SFA, Region, Kingdom, Specialty food, CFS, Amusement park, Tourism, Drink, Food

NEW YORK, May 31, 2023 /PRNewswire/ -- The Specialty Food Association's 67th Summer Fancy Food Show, the largest B2B specialty food industry event in North America, is officially sold out of exhibitor booth space.

Key Points: 
  • NEW YORK, May 31, 2023 /PRNewswire/ -- The Specialty Food Association's 67th Summer Fancy Food Show, the largest B2B specialty food industry event in North America, is officially sold out of exhibitor booth space.
  • The sold-out Summer Fancy Food Show will feature thousands of specialty foods and beverages from around the world.
  • "After several years of uncertainty around live events, this year's sold out Summer Fancy Food Show sends a clear message that Specialty Food makers and manufacturers value and depend on in-person events to conduct business," said SFA President Bill Lynch.
  • Presentation of the SFA Lifetime Achievement Awards and the Specialty Food Hall of Fame Class of 2023 (Sunday, 4 pm)
    The Summer Fancy Food Show is open only to qualified members of the specialty food trade, industry affiliates, and journalists.

Love.Life restaurant opens in Los Angeles as part of new immersive health & wellness brand

Retrieved on: 
Thursday, May 4, 2023
Breakfast, Whole Foods Market, Allergy, Love, Partnership, Food, Sugar, Life, Inflammation, Chickpea, Creativity, Plant-based diet, Acquisition, Telehealth, Oil, Lunch, Coffee, Culver, R, Longevity, Health, Sodium, Restaurant, Hotel, Fast food

AUSTIN, Texas, May 4, 2023 /PRNewswire/ -- Love.Life is excited to announce the grand opening of its new restaurant on May 5 in Culver City, California. Located in Ivy Station at 8900 Venice Blvd on the corner of Venice and National Blvd., the 100% plant-based restaurant is open daily for breakfast, lunch, and dinner from 7 a.m. to 10 p.m. It will be the first element of the Love.Life experience, which combines the power of nourishing food, holistic medical care and wellness therapies from around the world to make lasting health and vitality attainable. The medical and wellness offerings that complement the restaurant are slated to open in early 2024.

Key Points: 
  • The medical and wellness offerings that complement the restaurant are slated to open in early 2024.
  • Love.Life was founded on the belief that food has the power to nourish, heal, and optimize the body.
  • Love.Life's chefs aim to maximize the nutrient density and functional benefits of foods, and celebrate fresh, seasonal, and local ingredients.
  • To view restaurant menus and hours of operation, or to learn more about the company's culinary standards, please visit www.love.life/nourish and @theofficiallove.life .

The Hershey Company Introduces New Plant-Based Additions to Hershey's and Reese's Brands

Retrieved on: 
Tuesday, March 7, 2023
Season, Sea, Plant-based diet, Snack, Appetite, The Hershey Company, Tea

HERSHEY, Pa., March 7, 2023 /PRNewswire/ -- As more people reach for plant-based snacks, The Hershey Company is offering two delicious options sure to satiate their appetite for a milk chocolate alternative. Today, the legendary chocolatier is announcing the nationwide launch of Hershey's Plant Based and the new addition of Reese's Plant Based.

Key Points: 
  • HERSHEY, Pa., March 7, 2023 /PRNewswire/ -- As more people reach for plant-based snacks, The Hershey Company is offering two delicious options sure to satiate their appetite for a milk chocolate alternative.
  • Today, the legendary chocolatier is announcing the nationwide launch of Hershey's Plant Based and the new addition of Reese's Plant Based.
  • "We are excited to introduce these delicious, plant-based options," says Teal Liu, Brand Manager of Better For You, The Hershey Company.
  • Reese's Plant Based Peanut Butter Cups are available in March, followed by Hershey's Plant Based Extra Creamy with Almonds and Sea Salt in April.

Motif FoodWorks Adds Bioprocessing Services to their Menu

Retrieved on: 
Tuesday, February 7, 2023
Plant-based diet, Capacitor, Food, Arcaea, Fermentation, Knowledge, Motif, Database, Industrial design, Fine chemical, Biotechnology

BOSTON, Feb. 7, 2023 /PRNewswire/ -- Motif FoodWorks, the Boston-based food technology company creating the next generation of food, today announced the company will be expanding their ingredient development and innovation business by offering their fermentation and bioprocessing services to customers. This added offering comes as the company celebrates the grand opening of their second facility, a 65,000 sq. ft. market development and research center dubbed "Motif's Plant Base," which will house the company's fermentation, ingredient, and finished-product production.

Key Points: 
  • Motif has experienced first-hand the challenges that come with scaling up a product for commercialization.
  • Motif will be offering their bioprocessing services to companies in various industries looking to scale-up.
  • The company is currently offering their services at bench-scale, while planning to build out pilot-scale capabilities in the future.
  • While offering their bioprocessing as a service to companies, the Motif team will also offer consulting services to these clients, allowing the processes to be a collaboration between the two entities.