Brand equity

Gush Over the New Gushers Visual Brand Identity Created By Brand Design Agency, Pearlfisher

Retrieved on: 
Monday, October 16, 2023
Fruit Gushers, Worm pearlfish, Human, Culture, Snack, Brand equity, General Mills, Fruit, Toy

NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- General Mills enlisted Pearlfisher, a leading progressive and independent brand design agency, to help rebrand Gushers, the iconic fruit snack brand.

Key Points: 
  • NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- General Mills enlisted Pearlfisher, a leading progressive and independent brand design agency, to help rebrand Gushers, the iconic fruit snack brand.
  • Pearlfisher developed a bold and flexible design system filled with colorful, weird, and disruptive assets that can inspire self-expression.
  • To help Gushers better connect with today’s teens, Pearlfisher created an evolved visual identity system that challenges current fruit brands category conventions while embracing the culture of personal style and creative expression of today’s teens.
  • Inspired by elements of the Gushers brand voice and core values, Pearlfisher created a brand toolkit to creatively “Let the inside out” across brandmark, custom typography, colors, patterns, illustrations, animations, tone of voice, product visuals, product and lifestyle photography.

Versa Networks Earns Frost & Sullivan’s 2022 SASE Global Enabling Technology Leadership Award for its Industry-Leading SASE Solution

Retrieved on: 
Wednesday, January 18, 2023
Technology, Mobile, Wireless, Security, Telecommunications, Software, Networks, Internet, Hardware, VoIP, Cloud, Ecosystem, API, Network, Next-generation firewall, ZTNA, RBI, Inline, Commercial software, Glass, SSE, Unified threat management, ATP, Anomaly, WAN, Secure, Public sector, Cloud access security broker, Organization, Brand equity, Policy, Growth, Application, SASE, Data loss prevention software, Vibration isolation, DLP, Frost, Commitment, CASB, UTM, NLP, DNS, Software as a service, SWG, Natural language processing, Video game, Risk management, Online shopping, Creativity

Versa Networks, the recognized leader of single-vendor Secure Access Service Edge (SASE), today announced it has earned the 2022 SASE Global Enabling Technology Leadership Award for its industry-leading SASE solution from Frost & Sullivan, a leading industry analyst firm at the center of an ecosystem of best practice cultivation, executive peer support, and cutting-edge insights that is singularly focused on reshaping the world through managed growth.

Key Points: 
  • Versa Networks, the recognized leader of single-vendor Secure Access Service Edge (SASE), today announced it has earned the 2022 SASE Global Enabling Technology Leadership Award for its industry-leading SASE solution from Frost & Sullivan, a leading industry analyst firm at the center of an ecosystem of best practice cultivation, executive peer support, and cutting-edge insights that is singularly focused on reshaping the world through managed growth.
  • Frost & Sullivan applauds Versa’s creativity to add Cloud Workload Security, Cloud Security Posture Management and SaaS Security Posture Management to its platform.
  • Versa has a strong unified SASE product that appeals to most organizations looking for a cloud-native security provider.
  • Versa’s single-vendor SASE platform goes above and beyond management console automation integration by providing the ability to integrate networks, points of presence, policy definitions, application definitions, agent logic, and data lakes.

Why Twitter's Narrative Damages Tesla: Strategic Vision's Brand Equity Index™ Explains

Retrieved on: 
Tuesday, December 20, 2022
Trust, SAN, BEV, Plan, Brand equity, Lexus, Alfa Romeo, Health, SV, Senior, Toyota, Bev, Human, Sophistication, BEI, Safety, DNA, Confidence, Genesis, Musk, Mercedes-Benz, Refinement, Acquisition, Fun, Retail, Marketing, Security, Excitation, Subaru, Stellantis

Strategic Vision's Brand Equity Index (BEI) explains how Musk's Twitter woes impact Tesla.

Key Points: 
  • Strategic Vision's Brand Equity Index (BEI) explains how Musk's Twitter woes impact Tesla.
  • "In the past year, we have seen Tesla's brand lose equity across every brand value, from foundational Safety to Refinement.
  • The Brand Equity Index™ is the only metric that measures the value-emotions consumers associate with each brand.
  • The final section focuses on identifying the brand value-emotions, or the brand DNA, connected to what the brand stands for among both owners and non-owners.

Jeff Snyder Joins BCE Consulting as Senior Advisor

Retrieved on: 
Thursday, September 8, 2022
Security, Other Health, Other Professional Services, Other Technology, Software, Networks, Finance, Internet, Consulting, Banking, Data Management, Professional Services, Technology, Mobile, Wireless, Online Privacy, Fintech, General Health, Health, B2C, Technology, Philosophy, National security, Mergers and acquisitions, CEA, SIPC, Computer security, Brand equity, Multimedia, Partnership, BCE, LLC, B2B, Senior advisor, Financial adviser, Risk management, Retail

CEA Group (CEA) is pleased to announce that our Senior Advisor of Cyber Security, Jeff Snyder , has been appointed to BCE Consulting as Senior Advisor, Cyber.

Key Points: 
  • CEA Group (CEA) is pleased to announce that our Senior Advisor of Cyber Security, Jeff Snyder , has been appointed to BCE Consulting as Senior Advisor, Cyber.
  • As we assist our clients in important Cyber insights involving Strategy, Brand Equity, and Mergers and Acquisitions, Jeff will be an important resource for our broader BCE team.
  • We are privileged to have Jeff as our Senior Advisor for Cyber Security and his involvement with BCE Consulting will have many benefits to the important strategic and tactical work it performs for its clients.
  • BCE Consulting is headquartered in Menlo Park, CA with operations in Boston, MA; Yarmouth, ME; and London, UK.

Aruba Earns Accolades from Frost & Sullivan for Enabling Security Policy Enforcement and Optimizing Cloud Connectivity with Its EdgeConnect SD-WAN Edge Platform

Retrieved on: 
Wednesday, December 15, 2021
Solution, SD, Silver Peak Systems, Intelligence, Growth, SASE, Industry, Silver Peak, Silver, COVID-19, AI, Partner, Brand equity, SD-WAN, Achievement, LAN, Leadership, HPE, Heart, Hewlett Packard Enterprise, Woolley Edge services, Policy, WAN, ESP, Twitter, Compliance, Frost & Sullivan, Retail, Video game console, Mobile phone, Sales, Research, Facebook

SAN ANTONIO, Dec. 15, 2021 /PRNewswire/ -- Based on its recent analysis of the global SD-WAN vendor market, Frost & Sullivan recognizes Aruba, a Hewlett Packard Enterprise company, with the 2021 Global SD-WAN Vendor Competitive Strategy Leadership Award. Through its solutions, Aruba enables security policy enforcement and optimizes cloud connectivity. The Aruba EdgeConnect SD-WAN edge platform, acquired via Silver Peak, unifies SD-WAN, firewall, segmentation, routing, WAN optimization, and application visibility and control in a single, centrally-managed system.

Key Points: 
  • Through its solutions, Aruba enables security policy enforcement and optimizes cloud connectivity.
  • The Aruba EdgeConnect SD-WAN edge platform, acquired via Silver Peak, unifies SD-WAN, firewall, segmentation, routing, WAN optimization, and application visibility and control in a single, centrally-managed system.
  • Aruba's SD-Branch solution was built with a deep focus on both LAN and WAN networking, with a security wrapper around it.
  • Aruba ESP (Edge Services Platform) is the company's AI-powered, cloud-native platform.

Aruba Earns Accolades from Frost & Sullivan for Enabling Security Policy Enforcement and Optimizing Cloud Connectivity with Its EdgeConnect SD-WAN Edge Platform

Retrieved on: 
Wednesday, December 15, 2021
Solution, SD, Silver Peak Systems, Intelligence, Growth, SASE, Industry, Silver Peak, Silver, COVID-19, AI, Partner, Brand equity, SD-WAN, Achievement, LAN, Leadership, HPE, Heart, Hewlett Packard Enterprise, Woolley Edge services, Policy, WAN, ESP, Twitter, Compliance, Frost & Sullivan, Retail, Video game console, Mobile phone, Sales, Research, Facebook

SAN ANTONIO, Dec. 15, 2021 /PRNewswire/ -- Based on its recent analysis of the global SD-WAN vendor market, Frost & Sullivan recognizes Aruba, a Hewlett Packard Enterprise company, with the 2021 Global SD-WAN Vendor Competitive Strategy Leadership Award. Through its solutions, Aruba enables security policy enforcement and optimizes cloud connectivity. The Aruba EdgeConnect SD-WAN edge platform, acquired via Silver Peak, unifies SD-WAN, firewall, segmentation, routing, WAN optimization, and application visibility and control in a single, centrally-managed system.

Key Points: 
  • Through its solutions, Aruba enables security policy enforcement and optimizes cloud connectivity.
  • The Aruba EdgeConnect SD-WAN edge platform, acquired via Silver Peak, unifies SD-WAN, firewall, segmentation, routing, WAN optimization, and application visibility and control in a single, centrally-managed system.
  • Aruba's SD-Branch solution was built with a deep focus on both LAN and WAN networking, with a security wrapper around it.
  • Aruba ESP (Edge Services Platform) is the company's AI-powered, cloud-native platform.

ROCTOOL: The eco-design solutions of the partnership between Texen and Roctool

Retrieved on: 
Thursday, August 26, 2021
Regulatory News Service, Technology, PCR, Temperature, Brand equity, Partnership, Logic

Just one year ago, Texen and Roctool signed a collaboration agreement to support Texen's customers in their ecological transition through a complementary value proposition.

Key Points: 
  • Just one year ago, Texen and Roctool signed a collaboration agreement to support Texen's customers in their ecological transition through a complementary value proposition.
  • Texen has just launched its first production and is investing more heavily in new Roctool production systems under its BESST* Transform brand.
  • After the installation of the first Roctool equipment in 2020, Texen is accelerating the deployment of the technology on its French industrial park.
  • Roctool Beauty Solution brings to the beauty packaging an eco-design solution focusing on the sublimation of recycled or biobased resins.

CEO Analytics: Five actions restaurant owners can take right now to get their brand equity back

Retrieved on: 
Monday, November 30, 2020
Articles, Brand management, Business, Marketing, Brand equity, Brand, Analytics

5 Steps you can take today to get your brand equity back!

Key Points: 
  • 5 Steps you can take today to get your brand equity back!
  • Marcelo Salup, co-founder of CEO Analytics and a 35+ year marketing veteran lists five actions that restaurant owners can take today to get their brand back:
    First, listen to customers ignore peers, pundits and poohbahs.
  • Brand equity is what really drives loyal customers, the 20% which represents 80% of your business.
  • But brand equity has been destroyed by store closings, the emphasis on pick up and the surge of delivery.

Philips narrows the gap on Shell in the BrandZ™ Top 30 Most Valuable Dutch Brands 2021 ranking

Retrieved on: 
Thursday, November 26, 2020
Marketing, Brand valuation, BrandZ, Market research, Business, Articles, Brand equity, Brand, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki

Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.

Key Points: 
  • Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.
  • The BrandZ Top 30 Most Valuable Dutch Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Dutch Brands was conducted by brand equity research experts Kantar.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fifteenth year.

Philips narrows the gap on Shell in the BrandZ™ Top 30 Most Valuable Dutch Brands 2021 ranking

Retrieved on: 
Thursday, November 26, 2020
Marketing, Brand valuation, BrandZ, Market research, Business, Articles, Brand equity, Brand, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki

Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.

Key Points: 
  • Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.
  • The BrandZ Top 30 Most Valuable Dutch Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Dutch Brands was conducted by brand equity research experts Kantar.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fifteenth year.