Mediaocean

Hudson MX Continues International Expansion as Charlotte Martin Joins as Global Head of Customer Support

Retrieved on: 
Thursday, September 9, 2021
Technology, Other Communications, Public Relations, Investor Relations, Marketing, Other Technology, Advertising, Communications, Software, Data Management

Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, announced today that Charlotte Martin has joined the company as its Global Head of Customer Support.

Key Points: 
  • Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, announced today that Charlotte Martin has joined the company as its Global Head of Customer Support.
  • This addition marks the latest step in the companys rapid expansion of its global customer support organization.
  • Hudson MX CEO JT Batson said, As Hudson MX continues to grow its global support organization, I can think of no one better than Charlotte to lead our effort.
  • Martin comes to Hudson MX after spending the last 22 years at MediaOcean where she was the Vice President of Business Operations.

Flashtalking Partners with TVSquared for Incremental Reach on Converged TV Campaigns

Retrieved on: 
Thursday, August 5, 2021
Data Management, Advertising, Consumer Electronics, Communications, Technology, Other Technology, Audio, Video, Advertising, Mediaocean, Chief executive officer, CTV, DSPS, Movement, Â, Friction, Identity, Advantage, Comparison of multi-paradigm programming languages, Adoption, Video game

TVSquareds always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking to offer insights for incremental reach to advertisers quickly, seamlessly and at scale.

Key Points: 
  • TVSquareds always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking to offer insights for incremental reach to advertisers quickly, seamlessly and at scale.
  • Together with Flashtalking, we can reduce the friction that comes with understanding the total impact and reach of your TV media mix, said Jo Kinsella, President, TVSquared.
  • We are excited to see strong omnichannel digital advertising partners, like Flashtalking, leaning into converged TV and adopting metrics that help marketers reach their total audience across all forms of video advertising.
  • Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it across platforms and screens.

SAFEGUARD SCIENTIFICS ANNOUNCES PENDING ACQUISITION OF FLASHTALKING BY MEDIAOCEAN

Retrieved on: 
Tuesday, July 13, 2021
Mediaocean, Online advertising, Safeguard, Radnor

RADNOR, Pa., July 13, 2021 (GLOBE NEWSWIRE) -- Safeguard Scientifics, Inc. (NYSE:SFE) (Safeguard or the Company) today announced that Flashtalking signed a definitive agreement to be acquired by Mediaocean.

Key Points: 
  • RADNOR, Pa., July 13, 2021 (GLOBE NEWSWIRE) -- Safeguard Scientifics, Inc. (NYSE:SFE) (Safeguard or the Company) today announced that Flashtalking signed a definitive agreement to be acquired by Mediaocean.
  • We are excited about the pending acquisition of Flashtalking by Mediaocean, which represents another meaningful step in our strategy to monetize Safeguards ownership interests.
  • Historically, Safeguard Scientifics has provided capital and relevant expertise to fuel the growth of technology-driven businesses.
  • Safeguard has a distinguished track record of fostering innovation and building market leaders that spans more than six decades.

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in Annualized Media Spend

Retrieved on: 
Tuesday, July 13, 2021
Online advertising, Mediaocean, Marketing, Advertising

Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large, said Bill Wise, CEO of Mediaocean.

Key Points: 
  • Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large, said Bill Wise, CEO of Mediaocean.
  • Flashtalking is the source of truth for digital and CTV ads and Mediaocean is the system of record for all media.
  • The combined entity will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.
  • With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data.

Mediaocean Accelerates Product Transformation into Omnichannel Advertising Platform

Retrieved on: 
Monday, March 22, 2021
Online advertising, Mediaocean, Omnichannel, Business, Information technology

NEW YORK, March 22, 2021 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform.

Key Points: 
  • NEW YORK, March 22, 2021 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform.
  • Critical to enabling the Mediaocean platform is a new omnichannel data warehouse, which is under development as part of the companys 2021 roadmap.
  • Visit www.mediaocean.com to learn more about the companys product transformation and omnichannel advertising platform.
  • Mediaocean is the mission-critical platform for omnichannel advertising.

Mediaocean Ranked First in Advertising Technology on Ad Age Best Places to Work 2021

Retrieved on: 
Wednesday, January 13, 2021
Online advertising, Mediaocean, Marketing, Omnichannel, Advertising, Telecommuting, Articles, Human activities

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced it received the highest ranking in the advertising technology category and was second overall on the list of Ad Age Best Places to Work 2021 for companies over 200 employees.

Key Points: 
  • NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced it received the highest ranking in the advertising technology category and was second overall on the list of Ad Age Best Places to Work 2021 for companies over 200 employees.
  • Amid all of this, the Ad Age Best Places to Work winners went above and beyond in supporting their employees and communities.
  • Mediaocean was cited by Ad Age for its ability to pivot in the pandemic and address the needs of its remote workforce.
  • With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data.

Mediaocean Launches New Audience Reach Capabilities to Enhance Omnichannel Advertising

Retrieved on: 
Wednesday, December 2, 2020
Online advertising, Mediaocean, Omnichannel, CTV Television Network, Mass media

NEW YORK, Dec. 02, 2020 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE).

Key Points: 
  • NEW YORK, Dec. 02, 2020 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE).
  • With TVRE, Mediaocean becomes the only buying platform that connects linear TV audience intelligence with connected television (CTV) and closed ecosystems like Facebook.
  • Mediaoceans TVRE capabilities launch at a pivotal juncture in the convergence of TV and digital advertising.
  • The Mediaocean TVRE solution leverages a unique combination of data sets and algorithms to enable intelligent reach extension across premium video channels.

Mediaocean Launches New Tools for Local TV Planning and Optimization

Retrieved on: 
Wednesday, November 18, 2020
Online advertising, Business, Mediaocean, Havas, Workflow

NEW YORK, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new set of tools designed to modernize local TV planning and optimization.

Key Points: 
  • NEW YORK, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new set of tools designed to modernize local TV planning and optimization.
  • For most brands and agencies, local TV remains a unique channel driven by specialized teams of buyers and planners.
  • Weve worked with Mediaocean over 20 years, they are essential for our local teams planning and buying workflow, said Nicole Torres, SVP, Managing Director of Local Audio Video Investment at Havas Media.
  • Mediaocean helps buyers automate manual pre-buy tasks, leverage historical and predictive intelligence, and integrate planning with buying and billing.

Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Retrieved on: 
Tuesday, November 10, 2020
Marketing, Data management, Advertising, Communications, Social media, Technology, Software, Search engine optimization, Social software, Sprinklr, Online advertising, Omnichannel, Mediaocean, Advertising, Marketing, Media buying, Mass media, Sprinklr, Mediaocean

Sprinklr , the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean , the mission-critical platform for omnichannel advertising, today announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising.

Key Points: 
  • Sprinklr , the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean , the mission-critical platform for omnichannel advertising, today announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising.
  • Sprinklr and Mediaocean will help agencies integrate capabilities to decrease costs, reduce brand risk, and increase efficiency.
  • With the integration, agencies can use their digital media buying controls in Prisma to seamlessly create campaigns in Sprinklr while enforcing budgets.
  • As a result, marketers can more efficiently analyze, optimize and report on social campaigns as part of their larger omnichannel initiatives.

Mediaocean Appoints Stephanie Dorman To Become Company’s First Ever Chief People Officer

Retrieved on: 
Tuesday, October 20, 2020
Online advertising, Mediaocean, Dorman, Vista

Dorman has worked with Mediaocean for ten years and held senior roles in client services and customer experience.

Key Points: 
  • Dorman has worked with Mediaocean for ten years and held senior roles in client services and customer experience.
  • Im both excited and gratified by the opportunity to build on Mediaoceans extraordinary team and culture, said Dorman.
  • Under Dormans direction, Mediaocean has also designated major election days as company holidays for all Mediaocean employees and is removing identifying details from resumes to reduce unconscious bias.
  • Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio.