Mediaocean

Mediaocean Acquires Drishyam AI and Bolsters Flashtalking Capabilities with Enhanced AI-Driven Ad Creative Auto-Optimization

Retrieved on: 
Tuesday, June 7, 2022
Industry, Customer, AI, GLOBE, News, Advertising, NLP, Video, Acquisition, Natural language processing, Automation, Solution, Data science, Sales, Medical device, Marketing, Mediaocean

Mediaocean is unifying Drishyams artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.

Key Points: 
  • Mediaocean is unifying Drishyams artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
  • Flashtalking by Mediaocean remains the go-to creative personalization solution for the industry, and this acquisition enables us to further enhance our tools for automation and optimization.
  • Prior to the acquisition, Drishyam AI was integrated into the Flashtalking by Mediaocean products.
  • As marketers evolve their understanding of all that AI can do, we are excited to bring our unique data science capabilities to bear for Flashtalking by Mediaocean, said Satish Mandalika, Drishyam AI CEO.

Mediaocean Announces Findings from H1 2022 Market Report

Retrieved on: 
Wednesday, June 1, 2022
Industry, Optimism, Budget, AI, GLOBE, Software, Smart TV, Advertising, Technology, Fear, Research, Marketing, Adoption, Solution, Investment, Online shopping, Public relations, Renewable energy, Mediaocean

NEW YORK, June 01, 2022 (GLOBE NEWSWIRE) -- Mediaocean ( www.Mediaocean.com ), the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report .

Key Points: 
  • NEW YORK, June 01, 2022 (GLOBE NEWSWIRE) -- Mediaocean ( www.Mediaocean.com ), the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report .
  • The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement.
  • This is the second market report issued by Mediaocean, with the first edition released at the end of 2021.
  • Visit www.Mediaocean.com/Market-Report-H1-2022 to download the complete Mediaocean H1 2022 Market Report.

Mediaocean Earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech Distinction in Second Consecutive Year

Retrieved on: 
Tuesday, May 17, 2022
Software, Social media, AI, Investment, Information technology, Solution, Workflow, Â, Research, Tech, Technology, CEO, GLOBE, Marketing, Online shopping, Mediaocean, Gartner

This is the second time this report has been published by Gartner Peer Insights and the second consecutive year Mediaocean has been named a Customers Choice.

Key Points: 
  • This is the second time this report has been published by Gartner Peer Insights and the second consecutive year Mediaocean has been named a Customers Choice.
  • The Gartner Peer Insights Voice of the Customer report , is a document that synthesizes Gartner Peer Insights reviews into insights for information technology decision-makers.
  • Mediaocean was also recently named a Leader by Gartner in the Magic Quadrant for Ad Tech (October 2021) .
  • Gartner, Gartner Peer Insights Voice of the Customer: Ad Tech, Peer Contributors, 28 April 2022.

Flashtalking by Mediaocean Fully Integrates Verification to Inform Next-Generation Ad Serving and Optimization

Retrieved on: 
Thursday, May 12, 2022
Advertising, Workflow, Interactive Advertising Bureau, TAG, Protected Media Path, MRC, VP, Acquisition, CTV, GLOBE, Cryptocurrency, Online shopping, Mediaocean

The new solution eliminates the need for tag wrapping, along with the extra time and cost overhead typically needed to compare ad serving and verification data at the impression level.

Key Points: 
  • The new solution eliminates the need for tag wrapping, along with the extra time and cost overhead typically needed to compare ad serving and verification data at the impression level.
  • Real-time availability of verification data alongside impression data also supports dynamic optimization and other real-time use cases.
  • Verification evolved as a third-party offering only because the dominant buy-side ad server was also a major inventory provider.
  • The vision behind this acquisition was to fully integrate verification into ad serving, setting the stage for new efficiencies that are difficult to achieve without a unified offering.

Clinch Continues Global Expansion with New Senior-level Recruits

Retrieved on: 
Wednesday, May 11, 2022
OTT, Alliance Data, EMEA, OwnerIQ, Partnership, NEW, CTO, Mediaocean, Aircraft flight control system, Adoption, Google, Lead, HTML5, Software as a service, Solution, VP, CEO, Social media, Management, Sales, Adobe, Clinch

NEW YORK, May 11, 2022 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a series of new hires across the US and EMEA. The new additions were strategically selected for their vast ad tech experience, and proven expertise bringing innovative SaaS technologies to market, and will serve Clinch's expanding sales, ad operations, creative solutions, and business development teams.

Key Points: 
  • "We are confident that our team additions, who are all industry veterans, will continue the momentum of our rapidly expanding footprint in the US and Europe."
  • Rodrigo Oscar Vazquez, VP of Partnerships and Technical Integrations, supports business development partnerships at Clinch, and is responsible for building and innovating processes around partner onboarding and integrations.
  • Tschosik is tasked with driving adoption of Clinch solutions to advertisers in midwest.
  • Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales.

IPS Announces Formal Partnership with Mediaocean to Deliver End-to-End AP Automation

Retrieved on: 
Tuesday, April 26, 2022
Friction, RFP, Media, Twitter, Software, EDI, Paper, Automation, LinkedIn, Efficiency, Technology, Method, Solution, AI, Investment, Prisma, IPS, PDF, Business development, Partnership, Industry, HMX, ERPs, Sales, Online shopping, Mediaocean

SECAUCUS, N.J., April 26, 2022 /PRNewswire-PRWeb/ -- "Mediaocean is excited to formalize its relationship with IPS," commented Mediaocean Senior Vice President of Business Development Fraser Woollard. "The IPS AP Automation Solution addresses a major gap in today's media finance departments by automating invoice processing tasks and reducing the friction caused by invoice discrepancies. The efficiencies provided by IPS and Mediaocean ease the burden on media finance departments to find skilled people to perform this work."

Key Points: 
  • IPS, a global leader in accounts payable automation, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising.
  • SECAUCUS, N.J., April 26, 2022 /PRNewswire-PRWeb/ -- "Mediaocean is excited to formalize its relationship with IPS," commented Mediaocean Senior Vice President of Business Development Fraser Woollard.
  • "The IPS AP Automation Solution addresses a major gap in today's media finance departments by automating invoice processing tasks and reducing the friction caused by invoice discrepancies.
  • The IPS AP Automation Solution converts invoices submitted via paper, PDF, and EDI upload for posting to the Mediaocean Prisma platform.

Mediaocean and Boostr Partner to Accelerate Deal Workflow

Retrieved on: 
Tuesday, April 26, 2022
CEO, Advertising, VICE, Regulation Focused Psychotherapy for Children (RFP-C), CRM, Workflow, Media planning, Commission, Microsoft Excel, Software, VP, RFP, Media Group, IOS, Technology, AI, NEW, Forecasting, Investment, Prisma, Partnership, Industry, OMS, Sales, Risk management, Online shopping, Mediaocean

NEW YORK, April 26, 2022 /PRNewswire-PRWeb/ -- Boostr (https://www.boostr.com), the only platform that seamlessly integrates CRM, OMS and Commissions capabilities to address the unique challenges of media advertising, announced a live integration with Mediaocean (https://www.mediaocean.com/), the mission-critical platform for omnichannel advertising, enabling more efficient deal flow management for media sales and ad operations teams. This new integration enables automated RFP and I/O receipt and response and streamlined first- and third-party delivery updates, saving ad sales teams 12 hours per deal and helping publishers get paid faster.

Key Points: 
  • The integration between Boostr and Mediaocean's buyer workflow (Prisma) provides value across the deal lifecycle:
    RFP: Media sales teams can receive and respond to RFPs within Boostr without filling out agency Excel templates.
  • Publishers can respond to Mediaocean agency orders directly from Boostr.
  • Publishers like VICE are already using this new integration to streamline their deal workflow.
  • With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data.

Viant Integrates With Mediaocean

Retrieved on: 
Thursday, April 21, 2022
Marketing, Data Management, Advertising, Communications, Technology, Software, Workflow, Marketing, Twitter, Broadcast programming, NASDAQ, Software, YouTube, LinkedIn, SVP, Technology, Demand-side platform, Daou Technology Inc., Connected, AI, Investment, DSP, Instagram, Fort des Adelphes, Business development, Smart TV, Mobile phone, Online shopping, Mediaocean, Facebook, Viant

Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation, said Tom Wolfe, SVP, Business Development, Viant.

Key Points: 
  • Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation, said Tom Wolfe, SVP, Business Development, Viant.
  • As a leading data-driven omnichannel platform, we are pleased to partner with Mediaocean to streamline the media planning and buying process, within an open and inclusive advertising ecosystem.
  • Marketers demand end-to-end accountability for their investments, so were pleased to partner with Viant, a pioneer in the programmatic advertising space, to integrate them into our mission-critical media buying workflow, said John Nardone, President, Mediaocean.
  • With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data.

IAB Tech Lab Announces Ad Format Guidelines for Digital Video and Connected TV

Retrieved on: 
Thursday, March 31, 2022
Comparison of multi-paradigm programming languages, Trust, Guideline, NEW, Air Force Technical Applications Center, Growth, Multimedia, Overalls, Availability, Mediaocean, CTV, Smart TV, CEO, Industry, Digital video, Ecosystem, Connected, VAST, Solution, Television, Video game console

NEW YORK, March 31, 2022 /PRNewswire/ -- IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today's world.

Key Points: 
  • Now Available for Public Comment Until April 29, 2022
    NEW YORK, March 31, 2022 /PRNewswire/ -- IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats.
  • IAB Tech Lab's ad format guidelines for digital video and CTV will help publishers, ad networks, exchanges, and server-side ad insertion (SSAI) platforms communicate a baseline technical standard for the creative files needed to serve ads on their platforms.
  • The CTV and Digital Video ad guidelines include:
    Creative file submission: Defines communicating general submission guidelines for the creative such as ad duration, aspect ratio, and details of any engagement events.
  • ET, the Guidelines for Digital Video and Connected TV will be available for public comment for 30 days.

Safeguard Scientifics Announces Full Year And Fourth Quarter 2021 Financial Results

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Wednesday, March 9, 2022
Bright Health, Collection, Company, BHG, Webcast, Pete Musser, Conference call, Trice, Depreciation, NYSE, GLOBE, Sale, SFE, Ownership, Income, Corporation, Mediaocean, Animal, Cryptocurrency, Lithium, Life insurance, Renewable energy, Security (finance), Safeguard, Conference, Bright

RADNOR, Pa., March 09, 2022 (GLOBE NEWSWIRE) -- Safeguard Scientifics, Inc. (NYSE:SFE) (“Safeguard” or the “Company”) today announced financial results for the full year and three months ended December 31, 2021.

Key Points: 
  • ET
    RADNOR, Pa., March 09, 2022 (GLOBE NEWSWIRE) -- Safeguard Scientifics, Inc. (NYSE:SFE) (Safeguard or the Company) today announced financial results for the full year and three months ended December 31, 2021.
  • During the third quarter, Flashtalking was acquired by Mediaocean resulting in Safeguard receiving $44.8 million of cash proceeds upon the closing.
  • As a result of this exit and the collection of $0.2 million of escrow amounts in the fourth quarter, Safeguard reported a gain on Flashtalking of $32.5 million for the year ended December 31, 2021.
  • Safeguards 2021 deployments were limited to $1.7 million to Aktana in the third quarter and $1.0 million to Trice Medical in the first quarter.