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ForceBrands Introduces CreatorForce Hiring Practice for the Creator Economy

Retrieved on: 
Tuesday, April 25, 2023
Vanity Fair, Growth, MGM Television, Fullscreen, Bloomberg, History of Freeform, The New York Times, SVOD

NEW YORK, April 25, 2023 /PRNewswire-PRWeb/ -- Today, ForceBrands, a strategic recruitment leader for consumer brands, announced the launch of CreatorForce, its specialized hiring practice for creator and celebrity brands.

Key Points: 
  • NEW YORK, April 25, 2023 /PRNewswire-PRWeb/ -- Today, ForceBrands , a strategic recruitment leader for consumer brands, announced the launch of CreatorForce, its specialized hiring practice for creator and celebrity brands.
  • CreatorForce connects top creators, creator agencies, celebrities, tech entrepreneurs, and venture groups investing in the creator space to the strategic talent that accelerates business growth.
  • "The creator economy is booming with creators who are driving real industry change and changing the consumer landscape," said Josh Wand, Founder and CEO of ForceBrands.
  • That's where CreatorForce comes in, offering hiring solutions to unleash that next stage of growth through strategic hires."

Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising

Retrieved on: 
Monday, March 20, 2023
Marketing, Advertising, Digital Marketing, Communications, Consumer, Women, Media, DTC, Cereal, Lipton, Buick, Essence, American Express, Yoplait, Lavazza, Norwegian Cruise Line, Diageo, Woman, Microsoft, Intelligence, Hello Sunshine, Multimedia, Epson, Social marketing, Cruise line, Sunlight, WarnerMedia, Publishing, HBO Max, Anheuser-Busch, Commerce, General Mills, DC Comics, Entertainment, P&G, SVP, Fidelity, Female, Toy, Candle Media, Fullscreen, Creative, Yogurt

Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising.

Key Points: 
  • Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising.
  • The agency also serves as the internal marketing engine that fuels Hello Sunshine’s content, commerce, and community model.
  • “Hello Sunshine has proven time and time again that we know women – what inspires them, connects them, and drives them to action.
  • We're thrilled to formally launch Solar, an innovative in-house social agency that leverages Hello Sunshine's creative expertise to help brands authentically communicate with women,” said Maureen Polo, Head of Direct to Consumer at Hello Sunshine.

Merkle Strengthens Americas Leadership With New Appointments

Retrieved on: 
Tuesday, October 18, 2022
Yahoo!, HR, GM, EMEA, CRM, Growth, EVP, Fullscreen, Organization, PHD, Health, HUGE, APAC, RPA, Multimedia, Acqui-hiring, Ignition SCADA, SVP, Technology, Dentsu, Marketing, MEC, Fortune 1000, CGO, Commerce, CEO, CXM, Alternative medicine, Partnership, Team One (advertising agency), CMO, Schaefer, Wellness, Perlstein, Solution, MKTG, Leadership, Management, Sales, Razorfish, Merkle

Prior to Merkle, Moore served on the executive team at iCrossing, focusing on new business and organic growth.

Key Points: 
  • Prior to Merkle, Moore served on the executive team at iCrossing, focusing on new business and organic growth.
  • "We are excited to announce the addition of Marlena, Amanda, Tim, and Anne-Marie to our Americas executive team," said Pete Stein, president, Merkle Americas.
  • The Americas leadership in these four functions was previously served by global leaders holding dual roles.
  • With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.

We Are Verified hires digital media veteran Phil Ranta as COO to scale creator services

Retrieved on: 
Thursday, September 8, 2022
Digital, COO, Verified, MCN, VP, Partnership, Internet, Fullscreen, CEO, Centerfold, Culture, Board, Northern Beaches, Comscore, LOS, Founder's Award, MTV, Multimedia, Myspace, NFT, Tana, WAV, IM Creator, Facebook, Nate Hill, Growth, S71, Creative industries, Video game, Music, OnlyFans, ProSiebenSat.1 Media

LOS ANGELES, Sept. 8, 2022 /PRNewswire/ -- We Are Verified is moving beyond talent management to building creator economy companies with new key executive hire Phil Ranta, formerly CEO of Wormhole Labs and Head of Gaming Creators North America at Facebook, as their Chief Operating Officer and new top-tier talent signings. Ranta spent the past two years as an advisor to the company.

Key Points: 
  • The past year has seen exponential growth within WAV's creator services department, which included the launch of NFT projects, podcasts, and end-to-end management and strategy on fan platforms.
  • Phil Ranta is joining WAV as their Chief Operating Officer to continue expanding creator services efforts, as well as brand, web3, and platform relationships.
  • Ranta noted, "I'm thrilled to be joining this best-in-class team to build a 21st century value proposition for WAV's creative entrepreneurs."
  • As a creator, Phil produced hundreds of hours of successful, digital-endemic original content.

BEKO WILL DEBUT TWO OF ITS HEALTHY KITCHENS IN ONE OF THE WORLD'S MOST SUSTAINABLE HOMES

Retrieved on: 
Tuesday, April 19, 2022
KBIS, EPA, Family, AIA, Chicago Innovation Awards, Robotics, United States Environmental Protection Agency, Fullscreen, Automation, Goal, Growth, Environment, Cooking, Cheese, PET, Santa Monica College, Lighting, Industry, Multimedia, Health, Heating, ventilation, and air conditioning, Tech

BOLINGBROOK, Ill. , April 19, 2022 /PRNewswire/ -- Beko Home Appliances, considered to be among the world's most sustainable appliance manufacturers, is using Earth Day to announce a slew of eco-conscious initiatives including a strategic alliance that places two of the first and highest-profile Beko Healthy Kitchens in one of the world's healthiest and most sustainable homes.

Key Points: 
  • "For years, our dream has been to build a home that reflects our love for a healthy, balanced day-to-day life and fully sustainable, eco-friendly lifestyle," Wann said.
  • "To have the first tangible Beko Healthy Kitchens take shape in a home intended to serve as a best-in-class example of healthy, sustainable design represents perfectly the Beko mantra that healthy living is only truly possible on a healthy planet," said Zach Elkin, president of Beko Home Appliances.
  • For more information on the Beko Healthy Kitchen, visit beko.com/us-en .
  • Committed to the premise that healthy living is only possible on a healthy planet, Beko specializes in cooking, cooling and cleaning products that empower homeowners to live healthier, more sustainable lives.

Digitalage, Inc. Introduces the Hiring of Industry Veteran, Elaine Bogart, CPA as Chief Financial Officer

Retrieved on: 
Monday, March 21, 2022
Company, Life, CDMA, Invention, Leadership, Growth, Fullscreen, Journalism, CEO, Industry, Technology, CA, GLOBE, Hop, CPA, Electronics, Social media, OTC, Management, Video game console, XML Shareable Playlist Format, Deluxe

Elaine is a seasoned industry veteran with deep expertise in media and entertainment, technology, and high-growth and international finance landscapes.

Key Points: 
  • Elaine is a seasoned industry veteran with deep expertise in media and entertainment, technology, and high-growth and international finance landscapes.
  • Elaine brings solid experience to Digitalage to help raise the funding needed to begin the exponential growth that is forecasted after launch.
  • Some of Elaines previous engagements include but are not limited to Mojix, Shareability, GameShow Network, Deluxe, and Fullscreen.
  • Elaine brings much-needed financial experience and expertise to our company at the opportune time.

Seasoned Talent Industry Expert, Warren Lentz, Joins VersusGame As Chief Operating Officer & Chief Talent Officer

Retrieved on: 
Thursday, September 9, 2021

After a three year stint at the now public Talent behemoth WME, Lentz went on to lead Talent initiatives at Yahoo!

Key Points: 
  • After a three year stint at the now public Talent behemoth WME, Lentz went on to lead Talent initiatives at Yahoo!
  • and AT&T's award-winning Hello Lab youth marketing program, followed by leading the Creator Partnerships team at Fullscreen.
  • At the end of 2020, Lentz joined Triller as their Chief Talent Officer, where he helped launch multiple Creator Houses and built a team that onboarded hundreds of Creators.
  • "Moreso than ever, Talent are experiencingplatform fatigue due to the ever-increasing number of platforms trying to claim their time and attention.

Ogury launches Thumbnail Ad, the world's first non-fullscreen format built specifically for mobile

Retrieved on: 
Thursday, October 29, 2020
Advertising, Communication design, Fullscreen, Marketing, E-commerce

NEW YORK, Oct. 29, 2020 /PRNewswire/ -- Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad , the world's first non-fullscreen format built specifically for mobile.

Key Points: 
  • NEW YORK, Oct. 29, 2020 /PRNewswire/ -- Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad , the world's first non-fullscreen format built specifically for mobile.
  • Ogury announces release of Thumbnail Ad, the world's first non-fullscreen format built specifically for mobile.
  • The discrete ad format appears in a precise location within the app and provides an elegant and effective advertising experience.
  • "We were drawn to Thumbnail Ad because it's an ad unit built specifically for mobile," said Alex Scissors, Director of Monetization, text+.

Carron Brown Joins Fullscreen as Senior Vice President of Client Service

Retrieved on: 
Wednesday, March 11, 2020
Marketing, Advertising, Communications, Social media, Technology, Mobile, Wireless, Internet, Fullscreen, Otter Media, American people of German descent, Holdridge, Federal government of the United States

Fullscreen , a global leader in social-first entertainment experiences for talent and brands, today announced that Carron Brown has recently joined the company as Senior Vice President of Client Service.

Key Points: 
  • Fullscreen , a global leader in social-first entertainment experiences for talent and brands, today announced that Carron Brown has recently joined the company as Senior Vice President of Client Service.
  • As a veteran in cross-platform marketing, Carron is the perfect leader for our client service team, said John Holdridge, GM Fullscreen Brand Group.
  • Prior to joining Fullscreen in January 2020, Brown served as Vice President, Group Account Director at The Integer Group (Omnicom) and VP, Account Director at Muse Advertising.
  • I am truly excited to be a part of Fullscreen at this unique time in the industry, commented Brown.

Fullscreen Generational Study Uncovers ‘More Than a Parent’ Consumer Identity Markers Among Millennial Parents

Retrieved on: 
Monday, January 13, 2020
Technology, Mobile, Wireless, Retail, Social media, Entertainment, Online, Family, Consumer, Online Retail, Parenting, Marketing, Software, Communications, Internet, Digital media, New media, Web 2.0, Social networks, Fullscreen, Otter Media, Social media

One of the key findings from the report, part of a larger study covering multiple generations, is the articulation of the audience being more than only a parent.

Key Points: 
  • One of the key findings from the report, part of a larger study covering multiple generations, is the articulation of the audience being more than only a parent.
  • Specifically, how they balance a well-rounded social media presence and real life with regard to technology, brands, advice, influencers and other impactful determinants.
  • More information on The Next Gen Family study including a companion blog post is available from Sara Black.
  • For more information, visit www.fullscreen.com and follow on social media at @fullscreen.