CAROL'S DAUGHTER ANNOUNCES EXCLUSIVE PARTNERSHIP WITH DISNEY'S "THE LITTLE MERMAID"
NEW YORK, April 28, 2023 /PRNewswire/ -- Carol's Daughter, a pioneer in the natural haircare space, is encouraging fans to embrace their inner mermaid and let your curls sing as the exclusive haircare partner of Disney's highly anticipated live-action film, "The Little Mermaid." Beginning on April 24th, Carol's Daughter will re-release three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited edition packaging in honor of Disney Princess Ariel and the noteworthy film.
- "The Little Mermaid," Disney's live-action reimagining of the Oscar®-winning classic opens exclusively in theaters nationwide on May 26, 2023.
- "I am ecstatic to celebrate the upcoming release of 'The Little Mermaid,'" said Lisa Price, Founder of Carol's Daughter.
- In celebration of the exclusive collaboration, 100 lucky Carol's Daughter fans will also have a chance to win a pair of Fandango movie tickets** to see Disney's "The Little Mermaid" in theaters.
- Each submission includes entry for a grand prize, including a soundtrack of the film and Carol's Daughter x Disney's The Little Mermaid Limited Edition Products.